Shopify vs Shopify Plus: Which Is Right for Your Business?

By: Julian Wong


07 Aug 2023

Shopify vs Shopify Plus: Which Is Right for Your Business? - Verz Design

Are you looking to start an online store or upgrade your current eCommerce platform? With so many options out there, choosing the right one for your business can be difficult. Shopify is a SaaS eCommerce platform that is rising in popularity and it offers two different plans in Shopify and Shopify Plus. However, how do you know which one is right for you? Let Verz Design, a Shopify agency in Singapore, tell you!

In short, Shopify is a great option for small to medium-sized businesses, with easy-to-use tools and affordable pricing. On the other hand, Shopify Plus is designed for larger businesses with more complex needs, offering advanced features and customization options. Both platforms have their pros and cons, so it’s important to weigh them carefully before making a decision. Keep reading to find out which Shopify eCommerce platform is right for you.


  1. Shopify vs Shopify Plus: What’s the difference?
  2. Key features of Shopify vs Shopify plus
  3. 7 Key differences between Shopify & Shopify Plus

Shopify vs Shopify Plus: What’s the difference?

Shopify caters to small to medium-sized businesses, emphasizing simplicity, ease of use, and cost-effectiveness. Meanwhile, Shopify Plus targets larger enterprises, providing advanced features and extensive customization options.

One of the biggest differences between the two platforms is the level of customization. Shopify provides pre-built templates that can be tailored to your brand. However, larger eCommerce businesses may find the options limited. On the other hand, Shopify Plus offers advanced customization, granting access to source code, custom checkout pages, and personalized API integrations.

Another key difference between the two platforms is the level of features available. With Shopify, you get a built-in blog, abandoned cart recovery, and multi-channel sales integrations, boosting your online store’s capabilities. But with Shopify Plus, you can take it up a notch with customizable checkout pages, wholesale pricing, and advanced analytics and reporting.

When deciding between Shopify and Shopify Plus, pricing plays a crucial role. Shopify offers a cost-effective solution, with plans starting at $29 per month for the Basic package. However, additional transaction and credit card fees apply. On the other hand, Shopify Plus offers more advanced features, with a custom quote. Depending on your business needs and desired level of customization, Shopify Plus pricing can range from $2,000 to $40,000 per month.

Key features of Shopify vs Shopify plus


  • Pre-built templates and themes for easy customization
  • Multi-channel sales integrations, including Facebook, Instagram, and Amazon
  • Built-in blog for content marketing and SEO
  • Abandoned cart recovery to capture lost sales
  • Automatic tax calculation and shipping rates
  • Basic analytics and reporting

Shopify plus

  • Wholesale pricing options to support B2B sales
  • Customizable checkout pages for a seamless customer experience
  • Personalized API integrations for advanced customization
  • Dedicated account management and support
  • Advanced analytics and reporting for detailed insights into customer behavior

7 Key differences between Shopify & Shopify Plus

Explore the essential contrasts between Shopify and Shopify Plus in this comprehensive comparison. Learn about pricing disparities, unique features, and customization possibilities to help you choose the ideal eCommerce platform for your business. Make an informed decision and take your online store to new heights with the right platform.

1) Shopify Plus gives you complete control over your checkout page

Shopify Plus gives you complete control over your checkout page

Your main aim when developing your online store should be to enhance the client checkout experience. The checkout procedures for Shopify and Shopify Plus differ significantly. You can edit the checkout page with Shopify Plus, which is not possible with a free Shopify account. The Shopify standard plans offer integrated checkout experiences with the theme of your site, the customization possibilities are limited. By using the appropriate platform, you may enhance your e-commerce experience!

2) Shopify Plus provides limitless employee accounts

Depending on the pricing package you choose, you can add one to fifteen users (in addition to your owner profile) to your standard Shopify dashboard. For lite accounts, only one user account is allowed.

Shopify Plus provides limitless employee accounts

Shopify Plus, on the other hand, supports a limitless number of employee accounts. Larger businesses won’t have any trouble giving everyone access to their online shop dashboard as a result.

3) Shopify Plus allows more API integrations

Shopify Plus allows more API integrations

The App Store is one of Shopify’s most appealing features. There are well over 7,000 paid and free Shopify apps available in the new app store. Only 28 apps directly created by Shopify have been released to date; there are hundreds more third-party apps created by independent developers and Shopify partners.

When it comes to accessing the app store, users of Shopify Plus plans have a lot more flexibility than those of regular Shopify plans when it comes to API connections. These users can integrate their online store with their current ERP or CRM systems, in contrast to regular Shopify enterprises.

4) Shopify and Shopify Plus have different transaction costs

Shopify and Shopify Plus have different transaction costs

On Shopify, payments are easy. The amount spent on transactions is shown as a percentage of all orders. The Shopify POS includes a free credit card reader that easily integrates your online and offline sales, regardless of the plan you are on. But how do the rates for handling transactions and payments for Shopify and Shopify Plus differ?

Transaction Fees for Standard Shopify

  • Shopify: 1% for all transactions
  • Shopify Lite & Basic Shopify: 2% for all transactions
  • Advanced Shopify: 0.5% for all transactions

Transaction Fees for Shopify Plus

Transaction fees are removed if your company uses Shopify Payments, just like they are with standard Shopify plans. The transaction costs for external payment gateways are, however, as follows:

  • Domestic: 2.15% + 30 cents
  • International: 3.15% + 30 cents

5) Shopify and Shopify Plus both provide different promotional deals

Shopify and Shopify Plus both provide different promotional deals

When creating Shopify, online stores were taken into account. If you want high conversion rates throughout the checkout process, your website needs to be optimised. Thankfully, you can accomplish it by benefiting from special offers. Do you want to offer seasonal promotions and discounts? Here are a few ways that Shopify and Shopify Plus could help your online store succeed.

Promotional Discount Options for Standard Shopify Plan

With standard plans, discounts can be readily made from your dashboard. Additionally, if you use Shopify’s integrated POS system, you can allow customers to use in-store discounts.

Type of discounts can you create with a standard Shopify plan

  • Fixed-Value: Allow clients to use coupons to defray costs; for instance, $5 off orders of $25 or more.
  • Shipping: Offer discounted or free shipping on certain items.
  • Percentage: Offer promotional codes to customers that will save them a certain amount on their purchases.

Promotional Discount Options for Shopify Plus

Utilise Shopify Plus to advance your marketing initiatives. With Launchpad, you may raise the value of your cart. The majority of promotional efforts, discounts, flash sales, and product launches are automated by the system.

When planning and executing an online transaction, time-consuming manual tasks are frequently involved. When a campaign is run in this way, it could be difficult to make real-time campaign optimisations. The feature simplifies the process, reduces the time required to begin a campaign, and eliminates the chance of human error.

6) Shopify Plus offers exclusive apps and features

Shopify Plus offers exclusive apps and features

The standard Shopify account has a tonne of features that are more than enough for the majority of small enterprises and single-store operations. However, larger retailers could consider the additional cost to be justified by the following features and apps, which are only accessible to Shopify Plus subscribers:

  • Shopify POS Pro: Sync your point of sale (POS) with your actual store and any additional stores that your business operates.
  • Shopify Flow: Automate processes like updating inventory spreadsheets following the creation of an order.
  • Overview: Get outstanding analytics for all the stores that are part of your company.
  • Users: Add new users and manage your store’s login, editing rights and more.
  • Launchpad: Plan and execute promotions, restocking, and product drops.
  • Script Editor: You may design customised experiences by using code that alters your store for particular consumer categories.
  • Shopify organization admin: From a single login, manage various stores for a single organisation.
  • Wholesale channel: Make a distinct Shopify storefront for wholesale clients.

7) Shopify Plus is better equipped for international sellers

Shopify Plus is better equipped for international sellers

If you are an international seller and sell in more than one country, it’s essential to understand the key differences between what Shopify and Shopify Plus offer.

Shopify’s standard plans work well for international sellers, but they need to create separate online stores for each country or region they sell in. While the platform offers cross-border tools to adjust language and currency options, it has some limitations for international sales. Nonetheless, many sellers successfully manage their international operations on Shopify.

Shopify Plus is the best option if you want to sell in a variety of international markets. With the “Clone Store” or “Multi-Store” feature, you can create up to 10 duplicates of your online store, each tailored to a different target market. This is highly useful for regional, international, and wholesale stores.

Enhance your Shopify Plus store with Verz Design

Both Shopify and Shopify Plus offer solutions to help you expand your customer base, grow your business, streamline your operations, and maintain a competitive edge. Consider the pricing structure that works best for your company, the customization and customer support you require, and the geographic regions you want to target when deciding which one will work best for you. When comparing “Shopify vs. Shopify Plus,” it’s essential to choose a certified Shopify plus partner as they are accredited by the platform and will provide you with reliable services. Let Verz Design, a certified Shopify agency in Singapore, guide you through the decision-making process and help you make the best choice for your eCommerce success.

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