Search Engine Marketing or SEM, is also known as Pay-Per-Click (PPC) advertising, which involves running paid ads that target the keywords your customers are searching for on search engines such as Google, Youtube.
SEM is a very effective way for businesses to reach specific customers based on their search
intentions.The greatest
strength of SEM is that the advertisements target customers who are motivated and ready to make a
purchase.
Our team of Singapore-based SEM experts provide ranges of services for your SEM campaign.
Paid search advertising is one of the most popular forms of PPC advertising, and one of the most effective ways to reach to your audience directly. It offers excellent results for specific industries.
While search ads only appear to those who are already searching for your product or service, display ads are paid placements that appear based on various targeting parameters. They can show in multiple places to increase brand awareness.
With 2 billion monthly users, YouTube ads allows you to maximize your user reach. It’s a cost-effective way to approach, gain attention and educate the audiences who are unfamiliar with your brand.
Shopping ads show users a photo of your product, plus a title, price, store name, and more. They booster your visibility and traffic with high purchase intent, which help you more qualified leads and sales.
Pmax (Performance Max) ads combines all Google’s automation technologies to help you unlock new audiences across Google’s channels and networks. It drives better performance and more value against your goals.
App advertising is the specialty of promoting your business to engage mobile users. It typically generates high conversion rates and improves brand reach. It makes the purchasing process easy for users and improves consumer engagement.
Here’s how our team of SEM specialists manage your campaign effectively to provide
the transparency and assurance you need.
Our SEM consultants based in Singapore will perform comprehensive research on keywords relating to your business as well as those used by your competitors to formulate a list of keywords to target.
Our SEM consultants adhere to a concrete structure that organises campaigns and ads neatly. That way, we can perform a more in-depth analysis of each campaign and keyword specifically.
According to your predetermined budget and goals, we formulate the best bidding strategy, be it automated or manual, that can help you achieve your goals—affordably.
Using the latest software, we perform advanced testing to compare between different keywords, landing pages and display ads and choose the best one for your campaign!
With comprehensive conversion tracking provided by our SEM experts, you can measure your results such as form submissions, e-commerce purchases, and button clicks at a glance at any time.
We value the trust our clients place in us, hence our SEM consultant will provide regular updates on your campaign and generate monthly reports for your perusal. We will suggest steps to improve performance and optimise your SEM ad spending.
Our SEM experts are all based in Singapore and possess experience running campaigns for a multitude of industries with proven track record.
Verz Design as a trusted and accountable SEM consultant based in Singapore, will always place its clients at the forefront of its business. That’s why our SEM consultants are always within reach, to help advise and guide you on your SEM journey.
View our customer success stories below and see how you can benefit from our digital
marketing solutions when you engage Verz Design.
They approached Verz to come up with specific SEM campaigns to promote brand awareness and the services they provide. In which, they can book a free tour to visit the office space. Simultaneously, the goal was to generate leads and interested parties to book a tour to their coworking space locations.
The automotive industry is a very competitive market. With numerous car lease providers, it is vital to differentiate ourselves from our competitors to encourage users to choose our services. Our client wanted to gain higher website discoverability, fast search traffic and quality leads
Shopline is a leading Ecommerce & Omni-channel platform where businesses can easily start setting up their online business – and start selling online instantly. Multiple landing pages (LDPs) were developed while the main website was under revamp. Due to the change in the company's identity, we were tasked to enhance brand awareness and at the same time, generate a large volume of leads. There were multiple LDPs with the same message, hence, we had to decide which LDP should the ads lead users to.
This company uses innovative and insightful technology to enhance users experience when searching for properties to buy.As it was brand new website, the focus of the campaign was to increase website traffic and at the same time, get as many people to download and use their app.We had to design a SEM strategy that could maximize audience reach.
An eyewear company that offers affordable and stylish spectacles. There are many bigger companies who have a much higher ad budget as compared to them. The challenge is to be able to compete with the competitors with a smaller ad budget.
Want to explore how our SEM services can benefit your business?
SEM, also known as Search Engine Marketing, facilitates website visibility through search engines. It is a timely online marketing strategy that enables quick results on a larger scale such as getting more website traffic and conversions.
SEO is a long term strategy that focuses on unpaid listings on organic search results. In contrast, the SEM approach entails paid ads based on pay-per-click (PPC). If immediate results such as form submissions or purchases are your marketing objectives, then SEM would be a better option.
SEM can help to drive conversions, leads, sales and quality website traffic. This is done through bidding on keywords related to your products or services in which when a user searches for that search term, they will be able to see our ad before the organic results. With an effective SEM strategy, your website can appear to your target audience in the top 3 Google search results.
Every SEM company has its unique method of doing paid ads. Hence, it is important to assess the agency’s credibility and industry experience in SEM through their portfolio and clientele. Some things to check are their past projects with clients of various industries, their team and their pricing model.
At Verz Design, our skilled SEM experts will provide you with quality SEM services that strive to achieve your marketing objectives.
The cost of an SEM campaign is dependent on your marketing budget and goals. The wider the scope of products or services you want to focus on, the more keywords you have to bid on. Apart from assessing the keywords’ average cost per click, you have to consider the number of keywords that you want to rank for. In this vein, your campaign can cost as low as $50, up to millions of dollars.
It depends on the users’ search intent. If they search for a certain keyword that triggers your ad and they find that your ad provides the information and details of what they are looking for, it is more likely that they will click into it. Therefore, how your ad copies are crafted in relation to the keywords is vital to its visiblility and ranking.
In SEM, finding the best keywords to use depends on various factors such as users’ search intent, search volume and keywords specificity among others. There are also many tools available for keywords research such as Google Keyword Planner or Semrush to name a few, that can help you.
To ensure good campaign performance should first start from the in-house PPC or SEM experts that you are hiring to manage your ads. It boils down to the SEM agency’s consistency in effective campaign optimisation, in-depth keyword research, ad copies development, ad budget allocation and strong landing page content.
Alongside the keywords you are bidding on, ad copies and messages are usually crafted in such a way that targets your intended audience. Users who click on ads are more likely to already have intention to make a purchase or submit an inquiry since PPC ads are already targeted to specific users.
The basis of SEM is to get your company visible on search engine results in the fastest most efficient way possible. Investing in SEM services will almost definitely get you clicks and website traffic. Having your brand appear from specific keywords would help users remember and associate your brand to what they are searching for
The key metrics in SEM depend on your marketing objectives. This includes average cost per click, click through rate, conversions, conversion rate, ROAS etc. Book a consultation with our SEM consultants and find out which metrics you should look out for specific to your business.
More companies are adopting digital marketing strategies that can push you down the rankings. Rankings can change very quickly and before you know it, a competitor could rank higher than you if you don’t maintain it. Furthermore, Google search trends change are unpredictable. Hence, it is vital to keep optimising your keywords and maintain your brand visibility through search engine marketing.
Every company of any industry can leverage SEM. As long as someone is searching for your product or service related keywords on search engines, your company can gain visibility and attract potential customers that may not know about your brand.
Hiring a specialised SEM agency reduces labour costs and investment in SEM tools compared to an in-house expert. Moreover, outsourcing SEM services would also mean taking advantage or leveraging on the agency’s wide range of professional industry experience.
Your paid ads can last for as long as your budget can afford.
Assuming that the average keyword cost per click (CPC) is exactly $2 for every click and your ad budget is $1000, then you can afford approximately 500 clicks. Increasing your ad budget would mean that the frequency of your ads appearing would be higher and more clicks to your landing page can be possible.
Remarketing or retargeting ad campaigns simply show ads to people who have already visited your site before. This helps with brand recall and consideration especially if they haven’t purchased or converted on your site during their first visit through your PPC ads. This is made possible through third party cookies that can track users activity on websites.
Since they have once shown some interest in your brand the first time they visited, the expected engagement rate would more likely be higher.