Singapore’s Leading SEM Agency for Exceptional SEM Services

SEO is a long term strategy that focuses on unpaid listings on organic search results. In contrast, the SEM approach entails paid ads based on pay-per-click (PPC). If immediate results such as form submissions or purchases are your marketing objectives, then SEM would be a better option.

SEM can help to drive conversions, leads, sales and quality website traffic. This is done through bidding on keywords related to your products or services in which when a user searches for that search term, they will be able to see our ad before the organic results. With an effective SEM strategy, your website can appear to your target audience in the top 3 Google search results.

Every SEM company has its unique method of doing paid ads. Hence, it is important to assess the agency’s credibility and industry experience in SEM through their portfolio and clientele. Some things to check are their past projects with clients of various industries, their team and their pricing model.

At Verz Design, our skilled SEM experts will provide you with quality SEM services that strive to achieve your marketing objectives.

The cost of an SEM campaign is dependent on your marketing budget and goals. The wider the scope of products or services you want to focus on, the more keywords you have to bid on. Apart from assessing the keywords’ average cost per click, you have to consider the number of keywords that you want to rank for. In this vein, your campaign can cost as low as $50, up to millions of dollars.

It depends on the users’ search intent. If they search for a certain keyword that triggers your ad and they find that your ad provides the information and details of what they are looking for, it is more likely that they will click into it. Therefore, how your ad copies are crafted in relation to the keywords is vital to its visiblility and ranking.

In SEM, finding the best keywords to use depends on various factors such as users’ search intent, search volume and keywords specificity among others. There are also many tools available for keywords research such as Google Keyword Planner or Semrush to name a few, that can help you.

To ensure good campaign performance should first start from the in-house PPC or SEM experts that you are hiring to manage your ads. It boils down to the SEM agency’s consistency in effective campaign optimisation, in-depth keyword research, ad copies development, ad budget allocation and strong landing page content.

Alongside the keywords you are bidding on, ad copies and messages are usually crafted in such a way that targets your intended audience. Users who click on ads are more likely to already have intention to make a purchase or submit an inquiry since PPC ads are already targeted to specific users.

The basis of SEM is to get your company visible on search engine results in the fastest most efficient way possible. Investing in SEM services will almost definitely get you clicks and website traffic. Having your brand appear from specific keywords would help users remember and associate your brand to what they are searching for

The key metrics in SEM depend on your marketing objectives. This includes average cost per click, click through rate, conversions, conversion rate, ROAS etc. Book a consultation with our SEM consultants and find out which metrics you should look out for specific to your business.

More companies are adopting digital marketing strategies that can push you down the rankings. Rankings can change very quickly and before you know it, a competitor could rank higher than you if you don’t maintain it. Furthermore, Google search trends change are unpredictable. Hence, it is vital to keep optimising your keywords and maintain your brand visibility through search engine marketing.

Every company of any industry can leverage SEM. As long as someone is searching for your product or service related keywords on search engines, your company can gain visibility and attract potential customers that may not know about your brand.

Hiring a specialised SEM agency reduces labour costs and investment in SEM tools compared to an in-house expert. Moreover, outsourcing SEM services would also mean taking advantage or leveraging on the agency’s wide range of professional industry experience.

Your paid ads can last for as long as your budget can afford.

Assuming that the average keyword cost per click (CPC) is exactly $2 for every click and your ad budget is $1000, then you can afford approximately 500 clicks. Increasing your ad budget would mean that the frequency of your ads appearing would be higher and more clicks to your landing page can be possible.

Remarketing or retargeting ad campaigns simply show ads to people who have already visited your site before. This helps with brand recall and consideration especially if they haven’t purchased or converted on your site during their first visit through your PPC ads. This is made possible through third party cookies that can track users activity on websites.

Since they have once shown some interest in your brand the first time they visited, the expected engagement rate would more likely be higher.