What is SEO?
Search Engine Optimisation is the process of enhancing your website’s visibility on Search Engine Results Pages (SERPs) such as Google, Bing or Yahoo, to drive more organic traffic to your website.
According to Hubspot, about 75% of internet users do not scroll past the first page of Google. Therefore, having a high search engine ranking makes your website that much more visible to potential customers, leading to increased brand awareness, conversions, leads and sales.