- Tips for Writing Strong Call-to-Actions on Your Website
A CTA is a one-liner text that persuades potential customers and clients to buy a product or service. Writing a CTA is easier said than done; it requires an ample understanding of what you’re trying to sell for it to be effective. In this article, we give you fool-proof tips that would surely entice your prospects to click!
- Writing a Blog that Sells: 5 Tips in Creating Effective Blog Titles
People judge blogs by their titles like how they judge books by their covers. If you fail to catch their attention first-hand, users wouldn’t even bother looking further to see what you have written about. Read this article to know more about writing a blog title that sells.
- 5 Elements of a Powerful Electronic Direct Mail
An Electronic Direct Mail is an email marketing tool that is used for sending timely, relevant promotions to your customers via email. Read this article to know more about creating a powerful EDM that resonates to your audience.
- Secrets to Creating Effective Website Taglines
Crafting an effective website tagline isn’t just about letting it communicate, define, and differentiate your brand. In this article, we discuss how such taglines are capable of helping you secure a conversion.
- 10 Common On-Site SEO Issues and How to Resolve Them to Improve Your Website Ranking
In ensuring that your web pages are ranking well on search engine results, there are several technical SEO issues that need to be addressed. These issues will not only affect your website ranking, but it can also lead to the loss of customers and inability to sustain business growth. To prevent this from happening, business owners must have basic knowledge on SEO and know how to detect common SEO errors that can be found on-site. We address on-site technical SEO issues in websites that you need to be concerned about.
- How Verz Works: The Distinction between Copywriting and Copyediting
Writing is both a form of art and science. It involves creativity, strategy, depth and precision. Between Copywriting and Copyediting, there are certain differences when it comes to the functions and responsibilities. Copywriting is creating content meant to sell or persuade its audience. Copyediting is reviewing and refining the provided content. We discuss further the differences between the two and explain how Verz uses these differences to provide a wide range of content solutions for our clients.
- Why is Blogging Important for your Business?
As we always say, “Content is not king, it’s the kingdom.” Blogging has become a leading choice for marketers in 2018 because content marketing has gained significant popularity among businesses as an effective widespread marketing tool.
- What Makes a Great Website?
If you are looking for ideas on how to create a great business or corporate website, you have landed at the right place and we hope these points can help you out.
- The AIDA Marketing Formula in Web Copywriting
AIDA stands for Attention, Interest, Desire and Action – four necessary steps in effectively entice prospects to make a purchase or take a desired action! It is a marketing tool used by both advertisers and marketers, developed by Advertising Authority E. St. Elmo Lewis in his book “Financial Advertising”. This method has been commonly used in advertising platforms such as in television, […]