- What Makes a Great Website?
If you are looking for ideas on how to create a great business or corporate website, you have landed at the right place and we hope these points can help you out.
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- The AIDA Marketing Formula in Web Copywriting
AIDA stands for Attention, Interest, Desire and Action – four necessary steps in effectively entice prospects to make a purchase or take a desired action! It is a marketing tool used by both advertisers and marketers, developed by Advertising Authority E. St. Elmo Lewis in his book “Financial Advertising”. This method has been commonly used in advertising platforms such as in television, […]