The Divergence Between SEO and SEM
“A man who stops advertising to save money is like a man who stops a clock to save time.” – Henry Ford What is Search Engine Optimization (SEO)? Search Engine Optimization (SEO) is a marketing tactic focused on increasing the growing visibility of a website through organic means (non-paid) in search engine results. It […]
Unleash Your True Online Potential!
Search Engine Marketing (SEM) consists of campaigns targeted at industry-specific keywords. These campaigns generate ads on Google’s first page whenever users search for the keywords, directing users to the linked website. Here are 5 ways SEM is an effective, value-for-money tool for businesses of all scales: 1) Immediate Impact with Instant Visibility SEM guarantees instant […]
Understanding the Need to Budget for Advertising and Promoting Your Ecommerce Websites
The hardest part of starting a successful eCommerce website or business is not the actual setup of the eCommerce itself. It is pretty straightforward that one needs to build an e-commerce website, to begin with. Rather, it is the required promotion and advertising that first-time owners of e-commerce companies in Singapore often do not realize is […]
Four Important Tips for Google Adwords
Pay-per-click, or PPC, is a common internet marketing method in which promoters pay the server any time a given ad is clicked. Google PPC uses a program called AdWords to help individuals who want to place ads on the internet develop keywords for their ad groups. This is one of the most efficient tools around […]
Statistics comparing Search Engine in Singapore
Interesting statistics for Search Engine in Singapore from Mar 10 to Mar 11. 1. Percentage of people using Yahoo as Search Engine has been trimmed from 18% to just 12% 2. Google stands strong with more than 85% of users using Google as primary Search Engine
Why SEM is more important than SEO for SMEs?
SEM stands for search engine marketing. It functions by increasing a website’s visibility in search engine result pages much in the same way that SEO or Search Engine Optimization does, only it functions through the use of paid placement, contextual advertising and paid inclusion. A good example of this would be the advertisements on search […]
Search Engine Marketing – Using Long Tail Keywords
Long-Tail keywords are more like key phrases. Instead of typing in a general word, the searcher is using a phrase that is more specific. This makes their search more specific and eliminates a lot of the general terms that might pull up in a search engine. This can be of great benefit for a person […]
Fastest Way to Jump Start Your Website!
For many business owners, one of the most difficult aspects of running their business can be how to draw customers. Many have set up websites in hopes that will bring in additional customers, yet with the vast number of websites it can be difficult to get traffic. There are many forms of advertising that are […]
Why Your Landing Page is the Only Important One?
When designing a landing page for use on your website, it is good to remember just how important this page actually is to your website and business. The landing page is in some ways the only important page on a website. The reason for this is simple. It is, in many cases, the page that […]