Everything You Need To Know About Google’s Expanded Text Ad Format
Advertisements can now occupy more space above Google’s organic listings. The new format allows up to 3 headlines at 30 characters each, and 2 description lines at 90 characters each. This provides more opportunity by allowing room to explain your products, services and value proposition, leading to an increase in traffic and click-through rates (CTR) through paid ads. Check out our 5 tips for writing high-performing text ads!
The Ultimate Guide to Digital Marketing for Businesses
Digital marketing is the marketing efforts and digital strategies implemented to promote or sell products to an audience via digital channels and platforms. This means real-time scenarios, custom targeting of audience and measurable results. Efficient and cost-effective, digital marketing has been adopted by more and more businesses to grow online and reach their customers and prospects. This article provides a comprehensive overview of the underlying benefits, branches and strategies of digital marketing.
7 Fool-Proof Tips in Creating an Effective Landing Page That Converts
What is a Landing Page?
Having all marketing stunts set in place such your paid Search Engine Marketing ads, having well-optimized pages, and attractive graphics is just winning half the battle; if you can’t make them click, then you’re losing the game.
Beginner’s Guide: 6 Ways to Make Instagram Work for Your Business
Social media is now one of the main marketing platforms that business owners use to level up their consumer reach, engage with their customers, and gain extra exposure. Unlike other platforms, social media is more personal and opens your brand to other marketing opportunities such as being able to create an identity online, establishing relationship […]
Creating a Thank You Page that Engages and Converts
WHAT EXACTLY IS A “THANK YOU PAGE”? A Thank You Page is the landing page where customers are taken after filling up an enquiry form, making a purchase, or even […]
Make an Impression: 8 Logo Designs Trending Today
Year-on-year the creative minds that dazzle the world with their logo designs evolve, as our technological capabilities advance in constructing new types of images of different qualities. The imaginative minds of those who design these logos are unfathomable, but it still is possible to pick out what seems to stand out in the past few […]
Seven Ways to Improve Your Conversion Rate
“Conversion rates” are the elusive yet coveted goal for any business. A conversion occurs when a visitor not only drops by your website, but also creates an action that you want them to take. Conversions aren’t confined to a visitor making purchases. Typical conversions include any decisive action of significance such as visitors sending in […]
Show, Don’t Tell: Top 6 Benefits of using Animated Videos for your Business
In today’s world, where technology has been evolving continuously over the years, people are hungry for information and they want it pronto. There have been numerous attempts of businesses marketing a certain product or service in a creative yet informative way with no luck, and so here’s a secret we’d like to share to you: […]
How to Convert your Browsers into Enquiries?
The whole point of marketing is to bring in more paying customers, and in today’s fast paced digital age, this is easier than ever before. Anyone can create a website, but it takes skill and knowledge to convert browsers into an enquiry for services. Design web teams can create a call to action style kit […]
Why Facebook Has Changed the Face of Business Forever?
Facebook has been the fastest growing web phenomenon in recent history, and savvy business can capitalize on the free and very effective advertising that Facebook can offer. A fan page is easy to set up, free of cost, and could potentially drive thousands of customers a day to a web page site. It is the […]