- How to Prevent Pay-Per-Click Fraud on Your Website Advertising
In this article, we discuss pay-per-click fraud and the steps you should take to maintain security in your online advertising campaigns.
- A Simple Guide to Remarketing for Businesses
Remarketing is a digital marketing approach that reconnects brands to previous visitors of their website. It is a strategy that revolves around brand awareness to convert your visitors into customers. Learn more about it in this article!
- 5 Elements of a Powerful Electronic Direct Mail
An Electronic Direct Mail is an email marketing tool that is used for sending timely, relevant promotions to your customers via email. Read this article to know more about creating a powerful EDM that resonates to your audience.
- Secrets to Creating Effective Website Taglines
Crafting an effective website tagline isn’t just about letting it communicate, define, and differentiate your brand. In this article, we discuss how such taglines are capable of helping you secure a conversion.
- Everything You Need To Know About Google’s Expanded Text Ad Format
Advertisements can now occupy more space above Google’s organic listings. The new format allows up to 3 headlines at 30 characters each, and 2 description lines at 90 characters each. This provides more opportunity by allowing room to explain your products, services and value proposition, leading to an increase in traffic and click-through rates (CTR) through paid ads. Check out our 5 tips for writing high-performing text ads!
- The Ultimate Guide to Digital Marketing for Businesses
Digital marketing is the marketing efforts and digital strategies implemented to promote or sell products to an audience via digital channels and platforms. This means real-time scenarios, custom targeting of audience and measurable results. Efficient and cost-effective, digital marketing has been adopted by more and more businesses to grow online and reach their customers and prospects. This article provides a comprehensive overview of the underlying benefits, branches and strategies of digital marketing.
- 7 Fool-Proof Tips in Creating an Effective Landing Page That Converts
What is a Landing Page?
Having all marketing stunts set in place such your paid Search Engine Marketing ads, having well-optimized pages, and attractive graphics is just winning half the battle; if you can’t make them click, then you’re losing the game.
- Beginner’s Guide: 6 Ways to Make Instagram Work for Your Business
Social media is now one of the main marketing platforms that business owners use to level up their consumer reach, engage with their customers, and gain extra exposure. Unlike other platforms, social media is more personal and opens your brand to other marketing opportunities such as being able to create an identity online, establishing relationship […]
- Creating a Thank You Page that Engages and Converts
WHAT EXACTLY IS A “THANK YOU PAGE”? A Thank You Page is the landing page where customers are taken after filling up an enquiry form, making a purchase, or even […]
- Make an Impression: 8 Logo Designs Trending Today
Year-on-year the creative minds that dazzle the world with their logo designs evolve, as our technological capabilities advance in constructing new types of images of different qualities. The imaginative minds of those who design these logos are unfathomable, but it still is possible to pick out what seems to stand out in the past few […]