Writing is both a form of art and science. It involves creativity, strategy, depth and precision. Between Copywriting and Copyediting, there are certain differences when it comes to the functions and responsibilities. Copywriting is creating content meant to sell or persuade its audience. Copyediting is reviewing and refining the provided content. We discuss further the differences between the two and explain how Verz uses these differences to provide a wide range of content solutions for our clients.