By: Rafa Ticzon|
03 Nov 2023
In the fast-paced world of digital marketing, you need to maximise the full potential of the 5 essential strategies to stay one step ahead of the competition and dominate the online landscape. To boost your online presence and drive your business to new heights, you need a powerful arsenal of digital marketing strategies at your disposal.
In this article, we’ll reveal 5 main impactful digital marketing strategies that will help you forge a path to success in the digital realm. From search engine optimization (SEO) to social media marketing, content creation to influencer partnerships, we’ll cover it all.
Our brand voice is focused on empowering our readers with actionable insights and expert advice. We aim to guide you towards tangible results, ensuring your online presence reaches its full potential. As we explore these strategies, you’ll gain a deeper understanding of how they can be implemented effectively, and how they can propel your brand towards success.
So, if you’re ready to take your digital marketing efforts to the next level, buckle up and get ready to dominate the online landscape with these 15 powerful strategies!
A digital marketing strategy is a plan to achieve specific goals through your business’s digital marketing channels. Your strategies may involve 5 main digital channels such as paid and organic media, social media channels, web pages, content assets, and paid ads, that when utilized, can bring you above your competition. A digital marketing strategy explores your brand vision, industry landscape, and business goals to recommend a unified path for online marketing activities. It ties measurable objectives to planned efforts, allowing you to regularly monitor your metrics and adjust your strategy as needed. A digital marketing strategy can help identify new ways to grow and improve results, especially if revenue is stagnating or you need to focus on new areas. Furthermore, your digital marketing strategies should be unique to your business and its goals to ensure that you come across as the right choice for your target market.
A comprehensive digital marketing strategy is crucial for businesses to maximize their efforts and achieve their goals. These strategies should include 5 main types of digital marketing efforts such as content marketing, email marketing, SEO, PPC, social media marketing, and affiliate marketing. The main objective of a digital marketing strategy is to create a cohesive plan that builds on itself, saving time, effort, and money. This approach ensures that businesses make decisions with an end goal in mind, avoiding wasting energy with random ideas.
While it may sound simple based on its definition, creating an efficient digital marketing strategy is trickier than it seems. However, by focusing on 4 simple steps, you can easily get started on the right track with developing your own digital marketing efforts. This framework is called the marketing funnel and can serve as your reference for creating a foolproof digital marketing strategy that will take your company to greater heights. The phases of the marketing funnel are as follows:
Brand awareness refers to the familiarity with a brand, including its name, messaging, tone, style, values, and culture. It begins with consumer research and aims to attract customers to a brand by employing relevant touch points along the purchase path. Brands can drive awareness through various channels, such as television, digital advertising, audio ads, social media campaigns, and content marketing. With 84% of shoppers starting their online searches on digital channels, these touchpoints are increasingly important. The goal is for the brand to remain top of mind, ensuring customers remember the brand when they make a purchase.
Consideration marketing aims to increase the likelihood of consumers considering a brand and its products during the shopping stage. Marketing messages should address pain points, highlight interests, or answer questions. Brands should educate and inform customers to help them understand how their product meets their needs. Mid-funnel consideration marketing solutions include positive customer reviews, testimonials, case studies, webinars, and sponsored brands. Amazon Ads offers solutions like Sponsored Brands and video and display ads through the Amazon DSP, creating touch points during active browsing and research.
The conversion stage is a crucial stage in a brand’s marketing funnel, where customers decide to purchase a product or service based on their belief that the brand is the right solution to their problem or needs. This stage allows brands to invest in strategies that differentiate them from competitors and stand out in their category. A well-detailed website product page and exceptional customer service experience are essential in this stage. While conversion is easy to measure, it’s crucial to remember that customer interactions in the previous two stages directly influence whether customers ultimately convert.
Brands can build customer loyalty by offering a seamless purchase experience and delivering quality products or services. They should also nurture connections with consumers post-purchase to stay top of mind. Positive interactions during and after the purchase stage can influence a shopper’s decision to become a repeat customer. The “engagement” stage, which costs brands five times more to acquire a new customer than to retain an existing one, is crucial for building loyalty. Effective engagement marketing, such as email nurture campaigns, social media activations, and loyalty programs, can significantly impact brand loyalty. The ultimate goal is to earn loyal, satisfied customers who become brand advocates and lifelong customers.
Now that we understand the importance of having a proper digital marketing strategy, how do we go about building an effective one?
First, it is important to build your brand. Establish the mission and vision of your company. Think about how you can uniquely help your customers succeed rather than just focusing on profits.
Goals are a crucial part of a marketing strategy, setting the direction for a product or service to succeed in the market. They are the foundation of the plan and must align with the business objectives the company aims to achieve. A top-down hierarchy of goals ensures alignment with the strategy and highlights the impact of marketing. Setting focused, realistic, and quantifiable goals upfront establishes a clear direction for marketing efforts, demonstrating the strategic importance of the team’s work and allowing leadership to demonstrate the effectiveness of the marketing plan.
Investigate your customers’ demographics and what motivates them on an emotional level.
Discover what your competitors are doing well in terms of digital marketing and how you can outperform them.
To assist in guiding your future decisions, list the advantages, disadvantages, opportunities, and threats associated with your digital marketing.
Discover what makes you unique to your audience and shape key messages that will resonate with them.
Determine the financial investment required to achieve your digital marketing objectives.
Establish a framework for which of the 5 key digital marketing strategies you will pursue, your approaches on those platforms, how you will measure your KPIs, and the timelines you will adhere to.
Build creative assets, then publish them on the platforms you’ve chosen with the appropriate targeting to reach your target audience.
Every month, review your efforts and make adjustments in light of the data’s insights.
The beauty of having a marketing strategy is that it makes it convenient for businesses to measure how effective their marketing efforts are and make adjustments when necessary.
There are numerous ways to formulate the 5 digital marketing strategies, but without the proper guidance, it could get quite overwhelming.
Among the 5 digital marketing strategies, SEO is one of the most crucial digital marketing strategy, that enhances a website’s search engine rankings, increasing its chances of users clicking on it, engaging with it, and purchasing from it. It is crucial for businesses as it directly impacts revenue and profits.
Paid advertising is a strategy where businesses bid in real-time auctions for impressions, clicks, and conversions from users. It consists of search ads and display ads, which are displayed on websites or apps based on demographics and shopping intent. Launching a paid media strategy is crucial for businesses. It generates more website traffic and conversions than SEO alone, builds brand reputation, and influences customers to buy.
Content marketing is a strategy that involves sharing informative and compelling content to increase awareness, engagement, and leads. It involves creating blogs, whitepapers, videos, and podcasts, based on user research to understand customer needs. Regular posting at the right time builds trust and loyalty, forming lasting relationships. Optimized content boosts SEO and visibility, increasing revenue and profits.
Social media marketing is a strategy that uses social networks to connect with target audiences. It involves creating engaging content, building customer relationships, and launching paid advertising on platforms like Facebook, Instagram, and TikTok. The right strategy can help grow a brand by showcasing values, demonstrating customer usage, responding quickly to questions, and receiving feedback. Social media advertising can reach billions of users.
Email marketing is a powerful marketing channel that promotes a business’s products and services, incentivizes customer loyalty, and can be integrated into marketing automation efforts. It can help customers be aware of new products, discounts, and other services, as well as educate them on the value of the brand or keep them engaged between purchases. Mailchimp can help design, build, and optimize email marketing to get the best ROI in your marketing program. Email marketing is a popular and effective tool for businesses. It forces users to take action, such as reading, deleting, or archiving emails.
It can help build relationships with your audience, drive traffic to your blog, social media, or other desired sites, and segment your emails and target users by demographic. Email marketing software can be configured to easily send out emails. This allows you to run A/B tests of subject lines or call to action to identify the best-performing message. To get started with a successful email marketing campaign, consider using Mailchimp’s email templates. Email marketing is a powerful tool for businesses looking to grow their brand or sell their products.
Display advertising is an online advertisement that combines text, images, and a URL to link to a website where customers can learn more about or buy products. There are various types of display ads, including banner ads, desktop and mobile leaderboard ads, and banner ads. Display advertising campaigns can be run through advertising networks like Facebook or Google ads, providing powerful audience-targeting features and formats. Personalized ads, a subcategory of remarketing, target consumers based on demographic targeting and interests they have shown online. Google recognizes four distinct types of personalized ads: affinity targeting, custom affinity groups, custom intent and in-market ads, similar audience ads, contextually targeted ads, and site-placed ads.
Display ads are still popular, but native advertising has begun to take some of their market share. Native ads are less obvious and can sometimes reach users with ad-blocking software enabled. However, marketers also risk hiding their brand logo and information too well.
Affiliate marketing is an online sales tactic where product owners increase sales by recommending products to others, and earning commissions. It offers ease, low risk, passive income, and the potential to scale earnings without hiring extra help. Affiliates can earn money on product sales without creating their own products, making it a profitable business.
Cisco predicted that online videos would account for more than 82% of all consumer internet traffic by 2023. Businesses should invest in producing video content, whether it be live streams, explainer videos, or client endorsements, to capitalize on this trend. For video marketing, websites like YouTube, TikTok, and Instagram are fantastic.
The process of optimizing your website and content for people who use voice commands to search for information is known as voice search optimization. Voice search will become more and more common among consumers in 2023 as smart speakers and virtual assistants become more and more widely used. Businesses should think about optimizing their website and content with long-tail keywords to make sure that potential customers can find them when they search for goods or services.
Influencer marketing has become more popular recently and is anticipated to remain a crucial tactic in 2023. The influencer marketing sector is also anticipated to diversify as a result of the growth of platforms like TikTok, Reels, Instagram, and others, with influencers emerging from a range of specialized fields and backgrounds.
Mobile marketing is a promotional activity on smartphones and other handheld devices. It aims to reach users through push notifications, marketing emails, and advertisements. It involves various strategies and techniques, including advertising, app store optimization (ASO), push notifications, in-app messaging, personalization, and user retention tactics. The focus is on building relationships with users, delivering personalized experiences, and maximizing engagement, ensuring a successful marketing campaign.
Virtual and augmented reality (VR) and augmented reality (AR) technologies are revolutionizing marketing by attracting a larger audience, collecting data, and positioning promotional strategies to meet individual customer needs. These technologies enable marketers to create more personalized experiences by creating dynamic virtual environments. They show consumers how life will be when using certain products or services. For instance, home furnisher IKEA uses AR to market its products by providing a virtual furniture storeroom and its IKEA Place app, which allows customers to select a product, point their smartphone at a specific area in their home, and see how the product would look in that location.
The latest technology also allows for retail demonstrations, where consumers digitally try on products, such as clothing, accessories, or makeup, saving time and enabling faster decision-making. Beauty product and fragrance retailer Sephora has successfully employed this approach by offering a beauty try-on feature, allowing customers to see how they would look wearing different makeup products, such as eyeshadow, lipstick, and false eyelashes, to find the look they want.
Live stream marketing is a strategy of broadcasting to an audience over social media platforms. It is primarily used by influencers and video content producers to create a virtual shopping experience for online customers. With the advancement of conversational commerce technology, more options are now available for retail organizations As a result, it allows brands to adopt live streaming tactics like influencers to market their products with a ‘one-to-many’ approach. This technology has long been used by online gaming influencers to engage large audiences.
Audio marketing is a form of marketing that uses sound to promote brands, products, or services. It includes a variety of content, including jingles, scores, and branded content, as well as audio ads. By integrating ads into audio experiences like music streaming or podcasts, advertisers can help customers discover relevant products and services. Audio marketing is personal, and interactive, and can connect with the target audience on an emotional level. Thus, making it a powerful tool for reaching the target audience.
Instant messaging (IM) is a private, back-and-forth communication method used to exchange near-real-time messages between two users. It differs from chatrooms, which involve multiple conversations, as IM sessions typically take place between two users.IM differs from email in the immediacy of message exchange and session-based nature, with individual messages often being brief. Messaging apps are a valuable tool for one-to-one communication, offering personalized experiences, handling customer queries, and selling. These apps allow brands to send direct messages to fans, handling them similarly to those sent by friends. Targeting the target audience is crucial, and instant messaging apps allow for quick and nonparallel communication. As a result, it allows multitasking and working with multiple people simultaneously.
The high level of trust, shorter response rate, and personalized human communication results in higher engagement rates among fans. Messages sent via messaging apps are usually opened and read within a few minutes, making message delivery more effective.
Marketers can reach almost 100% of their followers listed on their IM list with the use of private messaging apps. Major players like Facebook and Google have entered the IM marketplace. Therefore, this made time for agencies and brands to capitalize on the rewards of these powerful instant messaging apps.
Today’s fiercely competitive business environment makes it essential for businesses to recognize the power of establishing a proper digital marketing strategy. Because consumer behaviour has undergone a significant change, the preferred platform for businesses to connect with their target audience is now online. Contact Verz Design today at 6841 1680 or [email protected] to create a foolproof digital marketing strategy that will help you soar above your competitors!