Why a Shopify Plus Agency is Essential for Your Growing E-commerce Business

By: Rafa Ticzon


12 May 2023

Shopify plus Agency for your growing ecommerce business - Verz design

The world of online eCommerce has continuously grown and evolved throughout the years. And with that, more businesses have increasingly turned to Shopify as their main platform for building and managing said eCommerce stores. However, while Shopify is a powerful and useful tool, it is also quite complex and confusing to navigate. This can be especially true for businesses that are new to the world of eCommerce. Luckily, this is where Shopify agencies come in. Backed by a team of experts, Shopify agencies offer a wide range of services that can help businesses of all sizes reach their eCommerce goals. With that, this article will go over why a Shopify Plus agency is essential for growing your eCommerce business.


  1. What is a Shopify Plus Agency?
  2. Grow Your eCommerce Business with Shopify Plus Agency
  3. What to Look for in a Shopify Plus Agency
  4. Invest in Your Business Growth with a Shopify Plus Agency

What is a Shopify Plus Agency?

What is Shopify plus Agency - Verz design

Similar to Shopify, Shopify Plus is designed to help businesses set up an online platform to sell their products. However, Shopify Plus is solely catered for enterprise-level companies. Ultimately, these businesses have more advanced eCommerce needs. Some progressive features that Shopify Plus has are a dedicated account management system, the ability to handle higher sales volume and access to various customization options. Additionally, Shopify Plus also offers professional reports and analytics and multichannel accessibility. Read more about the key differences between the basic Shopify program and Shopify Plus listed below:

Custom Scripts

With Shopify Plus, you can use scripts to automate specific processes. These are incredibly helpful for store owners to adjust pricing, apply discounts, and provide promotional codes and offers to particular collections. Some specific ways this feature is beneficial are the following:

  • Customise the Shopify Checkout Process: Add custom fields to the checkout, validate customer input, and calculate custom prices with scripts.
  • Modify Cart Behavior: You can add custom logic to the cart to apply discounts.
  • Automate Order Processing: Calculating shipping costs, handling taxes, and applying discounts are now easily automated.
  • Customise Product Pages: Customise product pages by adding custom product options or recommendations.
  • Enhance Analytics: Tracking custom events and creating custom reports and dashboards can greatly improve analytics performance.

Grow Your eCommerce Business with Shopify Plus Agency

Grow ecommerce business with shopify plus agency - verz design

There are several challenges that companies face when it comes to managing a growing eCommerce business. However, with Shopify Plus, you can find ways to easily overcome these challenges. Here are a few examples.

Finding The Right Niche and Products

Choosing to target a specific niche gives your business the chance to focus wholly on serving a certain fraction of a bigger market. When it comes to narrowing down to a winning niche, your business will benefit from the following:

  • Fewer competitors and more significant profit margins – a profitable niche enables you to provide quality niche products. With fewer options in niche markets, your target audience is less sensitive to prices, making it easier for your business to take over.
  • Increase search visibility – readily available solutions to specific problems in your niche market will increase your popularity, and increase your rank on search engines for the ready-to-buy audience.
  • Fewer operational costs – with niche products, dealing with huge costs from managing inventory and storage for numerous store-keeping units (SKUs) or ads will not be an issue.
  • Immediate dedicated following – gain more followers on social media quickly because niche audiences are always passionate about niche products.

Targeting A Relevant Audience

Now that you have committed to a niche, it is helpful to know who your target audience is. This is important because:

  • Smarter marketing: Investing in effective marketing campaigns based on insight into what works and what doesn’t to improve reach and revenue.
  • Product development: Design and test products that are relevant and relatable by honing in on the hurdles and aspirations different target audiences face.
  • Increased revenue: Convert more sales by focusing on the efforts and audience segments that generate the most revenue as well as adjust and analyze why other segments are not.

Increasing Store Visits

While returning customers are always welcome, it is important for any business to work towards bringing more people to your eCommerce website on a daily basis. However, there are certain factors that must be taken into account to ensure that this is achieved.

  • Is this a good product? A “good product” is not only something that does what it is meant to do but is also what customers deem worth spending on, based on their cost-benefits analysis.
  • What sets me apart from my competitors? As you are already aware of your target market, you must make sure you are able to convince them to choose your product over your competitors.
  • Is there a great product story and/or compelling copy? While you are able to clarify “why” your product is superior in contrast to your competitors, you need to find a compelling way to translate that pitch. Does your product pitch resonate with them enough to purchase?
  • Is there a low-cost way to reach this audience? Find ways to keep customer acquisition costs low by exploring multiple ways you can reach potential customers.

Cart Abandonment

Abandoned checkout recovery is available only for the Online Store sales channel, the Buy Button sales channel, and the Plus Wholesale Channel. Abandoned checkouts on Shopify POS or third-party sales channels will not receive a checkout recovery email.

You can review your abandoned checkouts to find patterns that might suggest why your customers aren’t completing orders.

Abandoned checkouts are saved in the Shopify admin for three months. Every Monday, abandoned checkouts that are older than three months are removed from your admin.

What to Look for in a Shopify Plus Agency

points to look for Shopify plus Agency - verz design

Creating a beautiful and efficient eCommerce website can be a daunting task, especially for those who don’t have prior experience. With a Shopify Plus agency, not only will you receive professional guidance along the way, but you will also be able to work hand in hand towards creating the perfect website that fits your business needs. However, with thousands of agencies claiming to be experts in eCommerce, how do you choose which agency to choose?

Look for Certified Shopify Plus Partners

There are a lot of factors to consider when choosing the right Shopify Plus Agency. However, the first thing you should prioritize is certification. Since there are so many eCommerce agencies out there, you will need to ensure the one you go with is credible. One way to ensure this is to look for them on the certified list of Shopify Plus Partners. Only Shopify agencies that have a proven track record of success with numerous clients are awarded this type of accreditation along with direct support from the platform itself. Accredited Shopify Plus Agencies are also given access to an extensive database of resources. This not only means you are free to utilise these resources but you also have an instant global network of support to bring your business to greater heights.

Find an Agency That Has The Right Experience

After narrowing down your options, you have more than qualified agencies to choose from. It is best to partner with an agency having experience in the eCommerce business for a long time. Search for someone in the market who can provide experience and success for your business. Find an agency that has experience related to your industry and can provide case studies to help you understand if this agency can suit your business model.

Go for The Long Haul

Besides publishing a successful eCommerce website, there is a need to maintain and update it well. Therefore, you should look for a Shopify Plus Agency that can stay by your side for the long haul, grow alongside you, and make your goals their own. Prioritize an agency that values your every need and implements strategies to achieve them.

Invest in Your Business Growth with a Shopify Plus Agency

Verz Design and Shopify Plus can guide you to ensure the growth and success of your eCommerce business. We recommend that organizations have concrete plans for the future to thrive, as profit and corporate performance are essential for longevity. Without such plans, no company can prosper. At Shopify, we understand this importance and encourage you to invest in your eCommerce business’ growth with us.

Get started on growing your Shopify Plus Agency today!

Frequently Asked Questions

  • 1. What does a Shopify Plus agency do?

    A Shopify Plus agency consists of a team of experts who specialize in helping businesses optimize and grow their online stores through the use of the Shopify platform.

  • 2. How do I become a Shopify Plus partner?

    To be eligible to submit an application to become a Shopify Plus partner, you should ensure that your business meets all of the necessary prerequisites and qualifications.

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