5 Effective Ways to Promote Your Website
Article by Ruviene Domingo
Graphics Design by Vargheese Martin
Your website is finally live and it’s everything you hoped it would be. It’s well worth the hard work and effort you have put into it so now it’s time to show it off! Without an effective promotion strategy to get visitors to your new website, the most creative and elaborately designed website won’t serve its purpose – to generate more leads and bring in more business.
Get started immediately with this list of the most effective ways to promote your website!
1. Start investing in SEO
You might have encountered the term many times by now. SEO (Search Engine Optimisation) is the process of improving your website’s user experience while also increasing its visibility on search engines. It’s one of the most effective ways to guarantee that your website gets traffic through Google searches and other search engines.
Good SEO is achieved by strategically using certain keywords and phrases throughout your website. Adding alternative text to your images and optimising your headings also contribute to good SEO. This helps your website be more easily found by search engines. Using SEO to create a regular audience and generate consistent leads is proven to be essential for a website’s success.
2. Update business collateral and digital business directories
Share your newly created website on your business name cards and all other marketing collateral. That includes all your social media platforms as well! Consider submitting your website to online directories if you haven’t already done so. The rationale here is to share your website URL widely so more people can find it!
Google My Business is a widely popular tool to drive customer engagement online. With this, everyone who searches your business on Google will get your website in addition to your location, hours and contact information!
3. Start a blog to promote your website
Blogging is an important and easy way to increase your inbound marketing and attract prospective customers. Establish your business as an industry leader by providing expert information on your blog articles.
Adding a blog on your website also lets you share more personal details about your business to your customers. Allow your readers to connect to your brand by encouraging them to leave comments and feedback on a blog article.
This creates the perfect opportunity for your audience to interact directly with you on your website, share your articles with others and in doing so, further validate your brand’s credibility.
4. Leverage Google re-targeting ads
Research shows 97% of people who visit your site for the first time leave without buying anything. This happens because consumers may feel like they need to get to know you first. Google’s retargeting ads will help bring them back. This is why it is important to have a strong Google ads retargeting strategy in your marketing mix.
Google retargeting ads show targeted advertisements to users who have already visited their site. Your website’s past visitors will see your advertisements while browsing on the Internet. This keeps your brand’s name fresh in their minds while at the same time, enticing existing customers to come back for more.
5. Use social media to promote your website
Everyone is on social media! With over 3.5 billion active daily users, it is by far one of the most popular online activities that users engage in. It makes absolute sense for businesses to use various social media platforms to increase their website awareness.
Whether it’s on Facebook, Instagram, Twitter, or a combination of all of them, regularly uploading a post to redirect users to your website is a good way to subtly encourage your followers to visit your website. Your website and your social media platforms should work together. Make sure to include a social media bar on your website containing all your social profiles.
Let Verz help you to promote your website
An established professional web design service provider will guide you through the entire process. From putting up your website all the way to promoting it, enhance your online presence with Verz Design. Let us help you maximise the full potential of bringing your business online.
Give us a call at 6841 1680or shoot us an email at [email protected] so that we can schedule a free consultation.