By: Nicole Serrano|
16 Oct 2018
From engaging new clients to getting the loyalty of existing customers, business owners must understand that their online presence is an essential part of achieving these goals. No matter what industry of business you are in, getting your company online will reap major benefits. New and existing clients are expecting to see you when they search for you online, so this should be a crucial component of your website development and marketing strategy.
In ensuring that your web pages are ranking well on search engine results, there are several technical SEO issues that need to be addressed. These issues will not only affect your website ranking, but it can also lead to the loss of customers and inability to sustain business growth. To prevent this from happening, business owners must have basic knowledge on SEO and know how to detect common SEO errors that can be found on-site.
This article will discuss the following on-site technical SEO issues in websites that you need to be concerned about, for the purpose of resolving them and improving your website ranking.
1. Poor Contents
Search engines are designed to make it easier for web visitors to find what they’re looking for – and that is high quality content that are valuable to users. Many companies nowadays are simply using unacceptable content by extracting from their business profiles, PowerPoint presentations, marketing collaterals, and so on.
You need to understand that these contents were not made to be web-friendly and do not fit the web standards. In addition to this, some tend to have poor command of English and do not go through proofreading to check for double-spacing or wrong usage of punctuation marks.
Nowadays, businesses with blogs gain a 126% more lead growth than businesses without. Having a blog is an opportunity to enhance your SEO, thus bringing you more qualified traffic. It’s also an organic means to attract new potential customers to drive more leads to your sales funnel.
Also read: Why is Blogging Important for Your Business?
2. Title Tagging Issues
Title tags are used to label what the web pages are about and can be found at the top of search listings. Since this is the first thing that a web user will see when they use search engines, this makes it an essential element on your site.
The title tags need to have value and should address your target market’s concerns. When it comes to the technical aspect of it, there are issues that need to be resolved in making sure they are well-optimised for your page.
The major issues related to title tags are as follows:
Excessively long title tags
According to Google, while it depends on the device you’re using, they allow 70-71 characters for the title tag. It’s ideal to keep it within that range for its length will affect its visibility in search engine results.
Short title tags
Make the most of the allowed number of characters for your title tag. If a title tag is too short, it may not have the necessary keywords that are mostly likely to be searched by your users.
Missing title tags
As mentioned above, the title tag is essential for your website to be found on search engine results. This is the first thing that a web user will see on search engines, so if your website has none or if it’s irrelevant with your page’s content, then Google will not prioritise your site.
There are several SEO tools online that can help you identify the errors in your title tag. Make sure to do further research and follow the rules in order to pass through the search engines’ algorithm.
3. Meta Description Issues
A meta description is used to describe and summarise your website’s content.
While they don’t necessarily influence the page ranking, they can be seen if the website shows up in search results. These descriptions will be read by users and will help them determine whether to visit your site. To put it simply, the purpose of a meta description is to get someone searching on Google to click your link. It’s an opportunity to advertise your brand to users and to let them know that your page has what they’re looking for. With that being said, the meta description influences your page’s click-through rate from search engines.
Some of the major meta description issues to address:
A web visitor will only take a quick glance at your meta description, so it has to have the necessary keywords that are most likely related to what they are searching for. When someone searches for a word or phrase on search engines, the keywords they used will be bolded in search results. Therefore, it is necessary to keep your keywords focused on your content and to what the user will want to find in your site.
No call to action
As mentioned earlier, a meta description is an opportunity to advertise your content to potential customers. Call to actions should be in active voice and should be compelling enough to get users to click your link.
No immediate value
Web visitors are searching for a particular product or service. They want to know what’s in it for them. Make sure your meta description has the answer to what they’re looking for.
Know more about how to create the right meta description for your website here.
4. H1 Tagging Issues
To differentiate an H1 tag from a title tag, a title tag appears in search results while the H1 tag can be seen on your page. This is usually the largest and most important header on an individual page on your website, which makes it a vital part of your SEO strategy. While it’s suggested to only have one H1 tag per page, you can still use more if you are using the right HTML5 markup.
The H1 tag distinguishes the hierarchy of importance of your content for search engines and web visitors. This benefits search engines and users when you use keywords that are most relevant to your page.
Some of the main issues found in the H1 tag is when some companies only use “About Us” or “Company Profile” for their headers. This will not gain your company anything when it comes to being prioritised in web rankings.
Imagine a user searching for an authentic Italian restaurant to dine in with his girlfriend. He wouldn’t be searching for “Company Profile” or “Italian Restaurant Company Profile”; instead, he may use keywords such as “Best Italian Restaurant Near Me” or “Authentic Italian Restaurant in Singapore”.
With this, you can use an H1 tag such as, “The Best Italian Restaurant in Singapore” or “Serving Authentic Italian Cuisine in Singapore”. When in doubt, always think like a customer.
5. Missing Alt Tags
Some website owners fail to realise the importance of alt tags. Alt tags are textual descriptions of images that search engines may use to categorise them. When it comes to image searching, these alt tags also play an important role especially when the image fails to render properly. The alt tag will serve as a description for the image’s content and function.
It’s important to use SEO-focused keywords on these alt tags to help search engines understand the page information.
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6. No Internal Links From One Page to Another
Internal linking is important for the main navigation of your website. This allows users to easily navigate around your website as they access their desired information.
At the same time, internal links help search engines understand what your website is all about and where the key information can be found. You would want to make sure Google knows where to bring the web visitors to when they search for a particular product or service that you have on your website. This can be made possible by having a site that includes important links to relevant pages.
Make sure not to have excessive links though for this may affect your page’s credibility. Choose which ones are most vital that could possibly bring more traffic to your site.
7. External Links that Shut Down Own Website
External links, or also known as outbound links, are those links that send your visitor to a different website on the internet. These links are often used as backup sources to verify statements or to simply serve as an additional read that is related to the topic being discussed in the current page.
These will benefit you when it comes to pleasing the search engine algorithms for they will be able to know more about your site when you provide them with relevant links. They will learn about the industry you’re in and your products and services. When you provide them links to websites of bigger companies, you are assuring them that your site can be trusted. Therefore, this may increase your chances of getting a better rank on the search engine results.
One common problem we’ve noticed is that some external links would switch and shut down the current website they’re on instead of being opened on a new tab. You need to make sure that you don’t cause your web visitors to completely leave your website for this will not only affect your company, but it can also be a frustrating experience for your potential customers.
8. Non-Optimised Photos
Often, customers would upload photos to their website without even lowering the resolution size. What others fail to realise is that the loading time is very important for the website’s SEO. If the site loads fast, then it would be easier to visit, hence providing a better user experience for your potential customers.
Huge images can affect a site’s loading time so you need to make sure that they are not only resized for display purposes, but that their file size has been optimised as well.
9. Loading Speed Issues
Since July 2018, Google started including page speed as a new ranking algorithm in search engine results. A website with slow page speed makes it difficult for search engines to crawl these pages, which might influence its indexation. In addition, page speed highly affects user experience so if your website takes longer than usual to load, it can lead to higher bounce rates and low ROI for your company.
Google recommends you to verify your website’s speed with their web performance tool, Google Page Speed. By using this, you will gather insights that you can take reference from in making the necessary improvements on your pages.
10. Underestimating The Importance of Good Hosting
There are a few reasons why investing in a good hosting provider can have a huge effect on your SEO ranking. In choosing the right one, you need to consider its reputation, reviews and its years of being in the business. There are a lot of hosting providers that provide low-cost services, but cannot guarantee quality results.
Your web hosting provider will affect your website’s performance in these three general areas: speed, uptime and security. If your website is always unavailable due to its constant downtime, search engines will not redirect web visitors to you. You need fast servers to ensure at least 99.9% uptime, so that you won’t lose your potential customers.
Make sure to invest in a good web hosting provider that can support the mentioned factors above to help you grow your business online.
Web ranking is vital to your business’ success for this will determine your visibility online. It pays to be aware of such issues for you to take the necessary measures in case you encounter them on your website. If not attended to immediately, it may affect your web traffic and eventually lead to profit losses. Take a proactive approach and make sure you invest in good SEO efforts for your business online.
If you need help in identifying the SEO issues on your website, or want to find out more about SEO services as part of your web design package, give us a call at 6841 1680 so that we can help you out. For other enquiries, you may also send us an email at [email protected].