03 May 2018
If you’re a Singapore business owner, then you know how time-consuming and challenging it can be to operate a company website. In fact, it’s easy to take on every responsibility yourself. This is especially the case if your business is still in the early phases of growth. There are also situations in which your team may be forced to take on roles that they are not exactly qualified for, specifically when it comes to things like SEO.
Though there are certain elements of SEO that can be executed by almost anyone, there are times in which you should call in the experts to make the load a little lighter. By working with professionals, you can get the work done in half the time. But, when is it time to call in the pros? Here are a few signs that you need to a hire an SEO agency in Singapore.
When it comes to SEO, there are a lot of companies that enter an in-between phase. They are either too small to hire an in-house SEO team or too large to do the work themselves. This creates an interesting dilemma.
You’re either spreading yourself too thin as a small business owner or your current marketing team does not possess the necessary skills. All these things lead down to the fact that it’s time to hire someone who specialises in SEO. They can be really helpful, even if you only need them to work on a few campaigns here and there. The best part is that hiring an SEO expert will give you the chance to put your resources and time where they will be most effective.
Many Singapore business owners find that they have hit a plateau on the social media platforms. Sure, they can accumulate a large number of followers, but at some point, that number runs low. What’s even more frustrating is that these followers may or may not be targeted. You see, everyone follows accounts for different reasons–whether for your images, personality, or simply on a whim. Not every follower is going to convert.
If your follower base seems to be standing still and you’re not experiencing conversions, then it’s time to call in the experts. Not only can they captivate your audience, but they can find the audience that best suits your brand and give your conversion rates a boost.
If you want to give your traffic a quick boost, then PPC, or pay per click, can work wonders. However, this can also be a pricey option. This is specifically true if you aren’t experiencing much of a return on your investment.
PPC is very tricky and usually takes a great deal of monitoring and tweaking. While SEO does take time, the effects are long-lasting and you don’t have to spend as much on advertising. So, if it feels like you’re spending large chunks of your budget on ads but are getting very little in return, have an SEO consultant take a look at what’s going on. It may be time for an audit.
One aspect of SEO that Singapore business owners often overlook is reputation management. Obviously, you want to rank highly, but what if your competition is spreading false information about you? Or what if a disgruntled customer is telling everyone about an experience that they were not pleased with?
These are things that should be addressed so that they don’t do any damage to your brand. If you would like to interact directly with your customers and respond to their concerns, then call in an SEO professional to help manage your reputation works.
It’s no secret that mobile has become Google’s and other major search engines’ top priority. Customers are more likely to perform searches “near me.” And considering that there is often a great deal of competition when it comes to smaller areas, it’s important that Singapore business owners know how to reach their customers.
While SEO can be a relatively straightforward process, local SEO requires strategies that are not as traditional. If you are interested in getting more local traffic, then it’s time to hire an expert.
One of the best ways to attract users is with a well-designed, user-friendly website. However, when redesigning your current website, you must be careful about the technical elements. You should be mindful of the navigation, possible orphaned pages, and old linking structures as one wrong move could negatively impact your rankings.
If you have just hired a Singapore based eCommerce developer and want to make sure everything goes smoothly with the new website, consider hiring an SEO consultant.
Operating a company website can be a very rewarding experience. Not only do you get to watch your brand progress, but you also learn more every day. However, part of the key to growth is knowing when to reach out for help when it’s needed.
If you think it’s time to hire your own SEO agency,
call us at 6841 1680 so that we can discuss details!
You may also send us an email at [email protected].