Web Design Pricing in Singapore: What You Need to Know
Article by John Cyril Yee & Gail Samson
Graphics Design by Ryan Rivera
How Much Should a Website Cost in Singapore?
If you’re thinking of building a website for your business, chances are you already have expectations on how much it would cost. However, in order to have an accurate understanding of the standard web design pricing in Singapore, you need to know that there are factors you need to consider. These include the type of website you want, the website features you should have, and the design and programming quality you are aiming for.
In building websites, it has been common among customers, particularly SMEs, to opt for freelancers or agencies that outsource the entire web development project overseas. Little do they know, such practice can cause their site to be non-responsive and inferior because of the lack of important website features, such as a proper content management system, among others.
Whether you want a corporate website, eCommerce website, or custom website, this article will provide a simple overview of the estimated cost of professional web design services in Singapore.
Typical Cost of Corporate Websites in Singapore
Most corporate websites nowadays are built with a Content Management System (CMS). This is due to how a CMS allows you to manage your website through constant modification and revisions. Having a CMS on a website is necessary because it guarantees that your website keeps up with the trends and engages your users through blogging.
Corporate websites with a content management system usually have around 8 to 15 web pages in its domain. As such, their price varies from $2,500 to $5,000 depending on:
- Design, wherein your website will have a custom layout in order for you to stand out from the rest of the competition.
- Support, wherein your website will be provided with technical assistance for site support and hosting.
Other factors that may affect the pricing of your corporate website include:
- Additional number of pages
- Number of designs to be shown for approval
- Number of revisions
- Travelling costs for an on-site meeting
- Copywriting services
- Special features or add-ons
Typical Cost of eCommerce Websites in Singapore
The price for eCommerce websites usually starts from $3,500 and can cost much more depending on the number of products you want to sell, the training and warranty required, as well as the design and additional features that are necessary for an online store.
All eCommerce web developers leverage the power of eCommerce platforms like Magento, WooCommerce, or Shopify in order to deliver the right solutions for their clients. Usually, they would recommend which platform is ideal for a business depending on their specific needs, whereas:
- Magento is ideal for businesses that want unlimited flexibility and customisation.
- Shopify is suitable for small companies wanting a more user-friendly and easy-to-use interface.
- WooCommerce is best for online shops that have plenty of content management needs.
This article by us will serve as your guide on how to choose the right eCommerce platform for your business.
Typical Cost of Custom Programming or Web Applications in Singapore
Custom Programming or Web Applications services come in when no single software or solution in the market is able to serve the needs of a client. As such, the web developer will have to leverage multiple resources in order to deliver your specific requirements.
This type of web design and development solution would need you to spend more money as they require more specialised work in order to implement the unique features of your website. That said, you may have to shell out at least $10,000 for the development of your website since other specialists may also be called in. These include:
- Business Analysts
They are the ones who analyse and understand your unique business process as well as come up with the data architecture required for programmers to achieve your site’s functionality.
They ensure that your website’s design is intuitive and user-friendly. Aside from that, they make sure that your site will pave way for high conversion rates and good consumer rapport online.
When the business analyst and designers are done, developers and programmers code your project into a fully functional website. The more experienced and specialised these professionals are and the more complex your project is, the higher the price you can expect to pay.
Typical Cost of SEO for Websites in Singapore
Search Engine Optimization, or SEO, is a digital marketing approach that ensures your website is on the first page of the search engine results. With it, you guarantee that your business is found immediately in the vast sea of competition online.
Most normal websites would only exist for online brand awareness. However, with standard SEO practices, you are giving your website the opportunity to be on top of the search engine ranking and collect as many leads as possible. Web development agencies recommend implementing regular SEO procedures as an add-on for their clients in order to get the most out of their money. Such procedures include blogging, on-page and off-page SEO work, among others.
With this in mind, the price of SEO for websites in Singapore would usually range from $700 per month and will depend on the number of keywords and contract period you want to have in maintaining and improving your search ranking.
Also read: Our article about the divergence between SEO and SEM.
Here’s a quick pricing summary of the different web design services we’ve mentioned above:
- Corporate Websites – Starts at $2,500
- eCommerce Websites – Starts at $3,500
- Custom Programming – Starts at $10,000
- SEO for Websites – Starts at $700/month
Understanding the Price of Web Design & Development Services
As this article discussed the ballpark price of building a website in Singapore, it’s important to take note that cost should not be the determining factor in having a professional website. After all, a website’s purpose is not only to inform people about your company but also to be a silent salesperson that could generate leads and bring you money in the long term.
Having a professional website for your company is an investment especially for companies in the commerce or trade industry. A brick and mortar retail shop would need to shell out at least $6000 every month for their physical space rental, but once you already have an eCommerce website, you can only pay for an average of $300 every year.
So in setting up a website, always consider the return on investment or ROI you’ll have, regardless of how much you’re going to pay. And the first step towards getting that desired ROI is to tap a professional web development agency that can push your company to excel and help you achieve success in the online world.
With over 3,000 clients under our belt, Verz Design prides on a solid portfolio that proves our commitment to deliver professional, quality, and creative solutions for our clients’ web design and development needs.
Start investing in a professional website today. Talk to us at 6841 1680 or email us at [email protected] and we’d be happy to give you a free and detailed consultation!