5 Tips to Optimize Your Business Blog for SEO
Article by Rafa Ticzon
Graphics Design by Josh Saguinsin
Making sure your company website appears on top of your viewer’s search engine results page is essential for your business. While there are several ways to do this, this article will be focusing on blog posts. Specifically how to optimize your blog for SEO.
Having a blog with SEO for your business not only helps you stand out among your competition but also with gathering website traffic. This leads potential customers to your website and helps your business grow.
What is SEO?
SEO stands for Search Engine Optimization. It is the process of increasing your website’s visibility and traffic through organic search engine results. The better visibility your pages have in search results, the more likely you will garner attention and attract customers.
There are also other factors involved in SEO:
- Quality of traffic – you want to attract visitors genuinely interested in your company and the products you offer.
- Quantity of traffic – having the right people clicking on your site is one thing, but increasing traffic is just as important.
The term “organic” refers to unpaid searching, different from direct or paid traffic through ads.
Difference Between Paid and Organic Searches
From the first half of the image, you will notice that there is a small indicator “Ad”, showing that the search result is indeed a paid advertisement. with the second half of the image, Verz Design is still at the top of the list, but organically through SEO.
The Importance of SEO
Now that we have a better understanding of what SEO is, why is it important?
Firstly, SEO keeps the search results fair. Without it, the search results would not be ranked according to their effectiveness. A user-friendly website that is successful in taking the end-user on the proper customer journey almost always correlates to high search engine rankings.
With that, plotting an efficient Customer Journey Map is essential for SEO. It helps you provide your customers a better understanding of your brand. If this is not taken into consideration, then customers will have a hard time.
Users tend to click on the first link they see. This is because they trust that it is exactly what they are looking for. This, in turn, helps make your business look credible. The higher you are on the list of results, the more traffic your website will generate. Ultimately then, the more sales or leads you can convert.
It also goes without saying that SEO is cost-effective. While opting for paid ads is one solution, SEO is a more viable strategy in the long run. It drives quality traffic into your site without having to directly pay for it. This applies especially to businesses that are just starting out or don’t necessarily have the budget for it yet.
5 Ways to Optimize Your Business Blog for SEO
There are a lot of ways to boost SEO for your website, and blogging is one of them. Blogs are an effective way to attract the attention of customers to your company’s products and services. Here are five ways to optimize your blog for SEO:
1. Highlight 1-2 Long-tail Keywords in Your Posts
Focus on keywords that reflect or encapsulate your chosen topic as specifically as possible. It is not about how many keywords you implement, but thinking about what your customer will search for.
Whether they are learning how to write a blog post for the first time or want to expedite their knowledge on optimization affects what they will type out. Phrases like “how to write a blog post” or “how to optimize your business blog for SEO” are some examples.
It is also important to ensure your visitors have a good reader experience and not input keywords that feel unnatural or forced. Always keep in mind that your goal is to answer the intent of your visitors.
A good rule of thumb is to focus on one or two long-tail keywords per blog post. While you can definitely go beyond this, it will be easier to optimize if you limit yourself. In turn, your audience is more likely to read through your entire post and seek more of your content.
2. Link Internally
Including links that redirect your viewers to other pages or even other parts of your website helps show search engines the validity and relevance of your content. This works best if your website has previous pieces similar to your chosen topic since you can easily redirect your visitors to more of your work.
You can see it as a way of hitting two birds with one stone. It helps keep your visitors on your site, while also helping you stay up-to-date and above your competition.
3. Post Relevant Content Consistently
Focus on relevant topics and post consistently. By doing so, people will end up searching about them and finding your blog posts. Posting content frequently helps Google deem your website credible and a reliable source for information. This is one of the key components to ensuring your top spot on a search engine results page as it is exactly how organic traffic is built.
4. Repurpose or Update Your Old Content
Another efficient way to continuously put out content is by repurposing or updating blog posts that you have written before. An article that was written last year could still be relevant but not as accurate for the current year due to changes in the digital landscape.
For instance, a past blog article could be talking about on-site marketing strategies that are not applicable anymore due to the COVID-19 situation. While it is great, creating new blog content is not always the answer.
This would sometimes even take longer to create, and would also take a longer time to surface on the search engine results page. Repurposing old blogs could reap the benefits almost immediately.
In addition, recreating pieces that did well extends its lifespan, helping you stay relevant and helps you achieve great results. At the same time, it is also important to know when it is time to take down your outdated content.
If these pieces no longer fit, and there is no plausible reason to recreate or repurpose them anymore, it might be time to remove them. An example could be a blog talking about a service or a product your company used to offer but no longer does. Keeping it could possibly confuse your customers.
5. Hire a Professional Copywriter
Professional copywriters are familiar with writing blog posts that are optimized for SEO. In fact, this is one of their expertise! Learning how to phrase certain keywords or where to strategically place internal links could take quite some time. So it is helpful to have a specialist on board who has the ability to create engaging content and brand stories with effective execution.
Creating blog posts without ensuring their effectiveness in topping your search engine pages could be a missed opportunity. The very reason why you create content is to reel in customers. So if we don’t keep SEO in mind, this won’t be possible. As brand owners, the success of your business should be your number one priority. Optimizing your content would definitely help you achieve that goal.
Optimize Your Business Blog with Verz Design!
SEO is one of the key factors in helping your business grow and stand out from your competition. While your business may not immediately be able to integrate each one of our listed SEO tips, it is important that you are familiar with them in order to implement them in your future content.
Once you are able to pinpoint your goals and objectives for your audience, you will be ready to deliver relevant content that catches your target audience.