7 Signs That it’s Time for a Website Facelift
“Design is the silent ambassador of your brand” – Paul Rand
Article by Nicole Serrano
Graphics Design by Johanz Isip
Why Your Website Needs a Facelift?
Your website is your 24/7 salesperson and is where your users base their first impression when they look you up online. There are several companies with a lot of potential in becoming successful, but occasionally hits a few road blocks when it comes to their online presence.
If you think that a website is a one-time investment, think again. In today’s time, web trends and personal preferences change in an instant, and business owners must know when to keep up. Your current website may still function well, but after a few years, they will certainly pass their prime.
Revamping your website is a great way to boost your conversions, improve the visitor experience, and attract more customers. If you’re still not convinced that your website needs a makeover, consider the following signs as to why you should consider a website facelift.
The Seven Signs
Keep your customers engaged with your brand. Here are the 7 signs that you should look out for in your website, that will make you consider if it is the right time for you to take action to revamp your digital presence and think about web development!
1. Your Website Does Not Have a Responsive Design
Mobile optimization is no longer an option, but a MUST-HAVE essential when it comes to web design. This means that your website needs to be compatible with any mobile device.
In today’s world, people expect answers at their fingertips. They will no longer wait until they get home or when they get to the office to search for something on the internet. According to Google, more searches happen on mobile than on computers and tablets for 15 of the 24 hours in a typical day. A responsive design will allow you to accommodate all your users regardless of the platform they are using. This gives them a better and seamless experience once they visit your website.
At the same time, Google has implemented some changes in their algorithm that led to them prioritizing responsive designs because a single URL makes it easier for them to index, leading to higher ranks in their search engine results.
2. It’s in Flash
If your website is still using Flash, then the more reason to revamp your website ASAP.
If you must know, Flash is not supported by mobiles devices like iPhone and iPad, and search engines like Google, Bing and Yahoo cannot read it, which means it doesn’t work well with SEO. In order for visitors to actually see it, they still have to install a plugin, but do you really think all of them will go through all this trouble?
Flash also consumes a lot of power, slows down browsers and causes your system to do a lot of unnecessary work. Furthermore, Flash is the property of Adobe and have control of licensing and development fees; whereas, HTML5 and CSS does not cost a thing.
3. Low Search Engine Rankings
Search engine algorithms change over the years and if you don’t update your website every now and then, you lose your search engine ranking points (SERP), a key element that defines your ranking in Google searches. You need to apply the current SEO trends to your website and by revamping it, this will upgrade your SERP and give you a leverage against your competitors.
4. You’re experiencing a high bounce rate
Of all the metrics covered by Google Analytics, what we value the most is that it showcases our site’s bounce rate. This is when visitors leave your website after just viewing a page, without making any conversion. You may have observed that your web analytics show a high bounce rate and that could be a strong indicator that your visitors don’t seem to find your current site useful.
Some of the reasons why your visitors are not converting include:
- No clear CTA on the landing page
- Homepage does not convey value proposition at first glance
- Unorganized navigation
Make sure to redesign your website with both your target audience and your goals in mind.
5. Outdated design
Web design trends are changing rapidly and what might have worked or looked good before, may not be the same anymore. Similar to the fashion industry, your website could have been wearing the trendiest outfit 5 years ago, but we all know that trends change quickly. Sure, it may still function well, but what about its appearance? If you’re not keeping up with the pace of the current trends in web page design, this may send the wrong signals that you are not being innovative and that you’re not the leading business in your industry.
People might even assume that your content has not been updated, just because your web design looks old and outdated. This can be damaging to your business’ reputation, leading to low leads and sales.
6. Slow site speed
The site speed plays a huge factor in your digital presence. Studies say that 14% will start shopping at a different site if page loads are slow, while 23% will stop shopping at all or even walk away from their computer.
If your website is slow, it may be because it was poorly developed or that you’re using an outdated hosting platform. Users, especially nowadays, aren’t patient and they expect instantaneous results upon clicking a button. Don’t let your potential customers look elsewhere just because they didn’t have the patience to wait for your pages to load; ensure a fast-loading website that will provide a great and seamless experience for your visitors.
7. Outdated Content
Website makeovers not only lets you keep up with the latest trends in technology, it also gives you the chance to grow your business and update your content. Your website gives off the first impression and reflects your brand in its current state. If your content is still outdated, you may unknowingly give off a negative impression that your business is no longer active. Aside from the design of the website itself, make sure to keep up with the pace and update your content when it comes to photos, videos, and the actual web copy.
Some of your business targets may have changed too but with the help of your past results, you may assess this information to create a new strategy that you can weave into your new website.
Your website is one of your main communication tools that generate leads and sales. By adhering to certain web trends and practicing an effective strategic approach to your web design, you can improve your return of investment and online presence.
Interested to know more? We are just a call away from a FREE consultation with us! Call us now at +65 6841 1680 and let’s talk business!