Why You Should Use Magento 2 for Your eCommerce Website
Article by John Cyril Yee
Graphics Design by Jericho Ramos
Magento 2 was released in 2015. It was meant to solve the challenges found in Magento 1, but a lot of web developers had reservations about it because of its fair share of problems when it was first launched.
Four years later, Magento 2 has successfully delivered an improved experience for both website owners and online shoppers alike — exactly what you would expect when other eCommerce platforms have already made a name for themselves in the market.
This article explains why you should choose to migrate to Magento 2 for your eCommerce website.
Top 5 Important Features That Will Make You Choose Magento 2
1. Intuitive Backend
Before Magento 2’s existence in the market, online shop owners were daunted by the interface of Magento 1’s admin panel. While bigger businesses had developers who can wade their way through how technical it looked, it surely didn’t appeal to the capacities of small and medium-sized businesses. Navigating through the backend was difficult for non-tech savvy users, which is why they were hesitant to use the platform despite its sheer power and flexibility.
With the redesigned backend, shop owners now have access to an intuitive and user-friendly layout which allows for a smaller learning curve and better productivity. Gone are the days when site administrators would be frustrated by the panel’s intimidating look as the most common user pain points have since been removed.
On top of all these, Magento 2 has made it more easy and possible for admins to edit their websites while on the go. So even if you’re on a mobile device and need to conduct an urgent optimisation work for your shop, you can depend on Magento 2 to work with you along the way.
Magento announced that they would provide support to Magento 1 users only until June 2020. After that, the platform won’t be receiving any software updates, and not migrating to the latest version may put your eCommerce site at risk.
Choosing to move to Magento 2 in the long term will make you privy to an array of advanced and improved features as well as a strong and talented community that can always help you with problems that may surface on your online shop. Such improved features include:
- Product Creation, wherein adding products on your is now up to 4x faster
- Data Management, which allows multiple administrators to manage a product’s data simultaneously
- Product Videos, wherein you can easily add videos from YouTube because of how Magento 2 natively supports it
Support for Magento 1 was originally set until November 2018, but since they’ve extended it, business owners will have more time to migrate to Magento 2. Should you feel hesitant because of problems that may arise with your migration; you can always count on Magento’s support community or consult a dependable eCommerce web development agency.
A study by Google in 2016 found that 53% of total visitors abandon pages that take longer than 3 seconds to load. With Magento 2’s improved speed and performance, you’ll no longer have to worry about people being frustrated with your store’s site speed since it now loads for up 50% faster.
Indeed, there are extensions you can use to improve your eCommerce site’s performance, but one of the best ways to provide a smooth shopping experience is by having a platform that’s already built to deliver it. Whereas Magento 1 had full-page caching that was only available in its Enterprise Edition, the feature is now built on all Magento 2 plans. This, on top of automatically having codes and scripts bundled together for a noticeably improved site performance. Such a feature helps every page on your site to load faster as it also enhances how the site’s data load from the server.
To truly unleash a blazingly fast eCommerce website, we recommend working with a successful eCommerce solutions provider that can help you host your store on a reliable server.
4. Search Engine Optimization (SEO)
According to the team at Magento, their latest platform was built with a front-end design framework, meaning it’s meant to be naturally responsive for desktop, mobile, and tablet viewing.
Since responsive web design lowers bounce rates, this will eventually make a positive impression on Google’s algorithms as it increases the “trust factor” that your website has. In fact, your chances of getting on top of search engine results will increase if you create your eCommerce website with the help of expert Magento web developers who can unleash your website’s potential for the best results.
Simply put, the better framework makes way for better designs; better designs lead to better bounce rates; better bounce rates result in better search engine ranking.
5. User Experience
Why you should choose Magento 2 as your eCommerce platform would go down to one thing: it provides a better user experience for both the administrator and the customer. In addition to the backend improvements mentioned earlier, Magento 2 gives out a noticeably faster and streamlined ordering and checkout process, which is a crucial element considering customer experience is always a priority of any online business.
Back then, abandoned carts plagued a lot of online shops due to frustrating mobile shopping experience. With the removal of user pain points, they can now rest assured of a better experience, which in the long term can help drive more sales for businesses as well. Overall, improvements in user experience include:
- Search experience. Users can now find products quickly and efficiently, even on mobile.
- Checkout Process. A smoother and simpler checkout process that allows higher conversion rates.
- Mobile Shopping Improvements. By utilising the other two improvements above, Magento 2 made it possible for users to shop on their mobile devices, which accounts for 50% of total online transactions.
In addition to these enhancements, Magento 2 also offers better integrations for payment gateways such as PayPal express without third-party extensions. This makes it incredibly easy for customers to use their preferred method of payment, which likewise encourages them to finally seal the deal.
Say Goodbye to Magento 1. Migrate from Magento 1 to Magento 2 with Verz Design Now!
Since Magento 1 will soon reach the end of its life by June 2020, existing merchants are advised to migrate from Magento 1 to Magento 2 way before that to ensure that their website is secure and compliant.
With the key improvements mentioned above, those who will finally move to Magento 2 will become privy to an array of benefits that could fortify their eCommerce website in the long term.
Keep in mind that consumer behaviour all points to an increasing trend in mobile use, making migrate to Magento 2 a highly important agenda. With its new and improved framework, your eCommerce site will be more user-friendly for everyone shopping with his or her phones — eventually increasing conversions and revenue for your business.
However, any website owner may find the migration to Magento 2 a complicated work. After all, Magento 2 is a completely new platform that would need serious planning and preparation to be successful in doing it, especially if everything on your Magento 1 store was designed from scratch.
This is why we recommend merchants to start consulting with an expert Magento solutions provider to know the best practices in future-proofing their eCommerce website.
Having built more than 600 successful eCommerce websites in Singapore since 2009, Verz Design has established itself as a trusted Magento solutions provider for small and big business alike. We pride ourselves on housing professionally trained staff who are always ready to help pave the way for your shop’s success in the digital world.
Migrating to Magento 2? We’d love to help you out. Call us at 6841 1680 or send us an email at [email protected] to get started!