Awwwards
    24 Dec 2020

    Tips for Scheduling Social Media Posts During The Holidays

    Tips for Scheduling Social Media Posts During The Holidays

    Article by Ruviene Domingo
    Graphics Design by Ryan Rivera


    The Covid-19 pandemic this year affected almost all businesses. But 2020 is not over yet. With a vaccine rollout and Phase 3 recently announced, things are looking up. Strategise and use social media effectively to target the right audience during this holiday season and your business can still gain traction and move towards meeting your business or sales goals.

    It’s no secret that the majority of businesses make a large proportion of their profits during the holiday season. Business owners must take advantage of it so they can get ahead of their competitors and be at the forefront of consumer’s consciousness. To do this, you must not overlook your social media activities throughout the holiday season.

    5 Tips for Scheduling Social Media Posts During The Holidays

    1. Use online design tools

    Use online design tools for scheduling social media posts during the holidays

    There are plenty of useful online tools that can help you facilitate your social media posts. Canva and Unsplash are good examples..These online tools are an invaluable resource you can use to produce quality posts, and can save you the time and effort of creating your publication materials from scratch.

    Canva: is a free graphic design platform that allows you to easily create logos, invitations, business cards, flyers, infographics and Zoom backgrounds using professionally designed templates. 

    You can use it to create interesting posts and publication materials that are tailored to specific dimensions of different social media platforms like Instagram and Facebook. You can also use it to craft email headers, YouTube thumbnails and more.

    Unsplash: Similar to Canva, it is also free to use. On this site, you can choose from thousands of incredible, high-resolution images to make your social media posts stand out from the crowd.

    2. Download a scheduling app

    Download a scheduling app for scheduling social media posts during the holidays

    We know by now that the timing of social posts is important. If you’re posting when your audience is offline, the chances of them seeing your post are pretty low. Also, if you post ten things at once, you’re probably going to clog peoples’ news feeds and you’ll promptly lose followers.

    Scheduling your posts can also be time-consuming when you have to replicate them across each social media platform. The best way to go about timing and easily scheduling your posts appropriately is to use a solution that helps find the best times for you. Luckily, scheduling applications exist. Hootsuite is an example.

    Hootsuite: is a social media management platform that covers almost every aspect of a social media manager’s role. It’s easy to use; you simply click ‘New Post’, select which accounts you’d like to post from, add the text and any appropriate media, then hit “Schedule for later.” You may also consider getting a social media calendar. This is where you can list down and properly curate your scheduled posts per day, per week or per month, on each social media account that you have. 

    3. Plan your holiday marketing campaign

    Plan your holiday marketing campaign

    This season happens only once and is the most crucial time to plan your marketing campaign. Revisit last year’s campaign and see how you performed; this information will help you craft this year’s strategy. As you plan your holiday content, make sure to research relevant hashtags or trends. As mentioned earlier, be sure to schedule your posts for the best possible times for engagement.

    Create a timeline and take note of the important dates. This will help you organise and follow your planned marketing tactics. Decide on the message and theme of the content you will be using. It should be consistent and tailored to your audience.

    Notion: You may download a productivity app to help you keep track of all your tasks. Notion is a digital productivity application that provides easy-to-use features in task management, organization, and more. It has a huge variety of templates and highly customisable pages, task lists, and boards. 

    4. Boost your posts

    Boost your posts for scheduling social media posts during the holidays

    Holidays provide a great opportunity to create timely, interactive social media content for your brand. The holiday season is definitely the time to boost your posts on social media. By boosting posts, you’ll extend the reach of your marketing campaign, thus extending their engagement. Increase your budget for boosted posts during this season. This will help give your posts added visibility.

    Hashtags: Hashtags are an effective tool for reaching new audiences and increasing engagement. If you aren’t using hashtags, your content will be less discoverable – which automatically means fewer interactions. Focus on crafting the right holiday hashtags so that your audience will easily find the seasonal content you’re sharing.

    5. Engage with interesting holiday-specific content

    Engage with interesting holiday-specific content

    The holidays generate excitement which is something that can be leveraged to benefit your social media content. Events such as Christmas, New Year’s Eve and Chinese New Year are ‘evergreen stories’. 

    They are considered interesting and newsworthy every time they come around. Creating social media posts aligned to these events can increase engagement with your users. The holidays are also an excellent time to take advantage of the impact of visual content on social media. 

    Update your cover photos, background photos and profile pictures to reflect the spirit of the season. In addition, it will also be helpful to create posts that encourage your followers to engage with your content to increase interaction on your social media pages. Posting questions as simple as “What is your favorite thing about the holiday season?” will do!

    Verz can help you plan and create your social media posts for the Holidays

    Following the tips mentioned above can surely help you in planning your social media posts for the festive season. However, seeking professional advice is always worth a shot. At Verz, we have social media experts, content specialists, and professional graphic designers who can help you conceptualize and create captivating social media posts.


    Get in touch with us and learn more about our services by calling at 6841 1680 or email us at [email protected] for a free consultation!

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