19 Apr 2016
We all know that social media is a great avenue for business owners to start marketing their products and services. Most of the time people are on the internet, on their laptops or on their mobile phones. This prompted social media to become a big hit for marketing specialists to master and take advantage of in creating an effective marketing strategy. However, social media can be a daunting task and it takes a lot of time, impactful content, good engagement, and a smart strategy to make it work.
A social media calendar is your absolute partner when it comes to keeping things organized in handling the social media accounts of your brand. This is where you can list down and properly curate the scheduled posts per day, per week or per month, on each social media account that you have. This will help you stay on task, without losing focus on the other things that you need to do.
What else makes this so important in social media management?
When it comes to creating content, you have to be consistent in order to measure up your engagement and audience behavior. You cannot be posting anytime you want, whenever you feel like it. That’s not how it’s done. With a social media calendar, you don’t have to worry about missing a posting date, because you are always reminded when and where to post.
Pro Tip: You can schedule posts ahead of time on Facebook.
Save time from having to individually post content every now and then. With a social media calendar, you can plan the exact dates on when and where to post your content and on Facebook, you can also set them in advance so that it automatically posts on the date and time that you have scheduled. No time wasted at all!
All holidays and other important events are plotted way ahead of schedule, to give ample time for everyone to prepare and design contents. A good strategy is to make use of some of these holidays to offer promotions to your audience. Benefit from these important events and think of good marketing strategies that could hit two birds in one stone.
Each social media site has their own unique capabilities so to best utilize all of these, you need to be able to focus and create strategies that adhere to what you can do in a particular social media site. For Facebook, you can post a status, photos, videos and the potential ‘reach’ is higher. For Twitter, there is a 140 character-limit on the status posts, but its unique characteristic is its speed of posting. If you want to be updated with the latest basketball game or the weather’s status, Twitter is quick to update. While in YouTube, videos posted can be longer and there are pay-per-click ads as well.
Remember that diversity in behavior is needed when it comes to handling different social media accounts. You cannot be always posting the same content in all of your accounts, because then the people will settle on choosing just one of yours to follow. A social media calendar lets you focus and carefully plan the best marketing strategy for each channel.
By having a social media calendar, you are able to optimize and control the number of posts per day. Not too many, that your followers might get irked and annoyed, causing them to unfollow or un-like you. At the same time, not too few, that you might come as an inactive account to some of your audience. It also serves as a reminder, so as not to run the risk of forgetting any posts.
A social media calendar will let you plan in advance what needs to be done and when it needs to be posted. And because of that, you are able to carefully plan everything detail per detail, with no worries of missing out anything. This will help your brand create high-quality and well-written content for your social media channels. When done right, your posts tend to be more powerful and impactful, and this can give you a higher chance of getting a better (ROI) return of investment.
It’s always best to be prepared to avoid any distractions or complications in handling your social media channels. Remember that if you fail to plan, you plan to fail. But with a social media calendar, you’ve got yourself covered.
Do you need help in handling your social media channels? Not to worry, because Verz Design offers that kind of service for you! Call us at +65 6841 1680 so that we can tell you all about our social media marketing services.