How Loft Home Transformed Its Online Growth with a 104% Revenue Surge and Smarter SEO

Loft Home is a thriving furniture retailer dedicated to providing stylish and high-quality home furnishings. Recognizing the opportunity to further enhance their online presence and cater to their growing customer base, Loft Home sought a more robust and scalable e-commerce platform.

  • PLATFORM

    Shopify Plus

    from Wix
  • INDUSTRY

    Furniture

  • WEBSITE

    lofthome.com

Services

Shopify Plus Development, Custom UI/UX Design, SEO Strategy & Execution, App & Third-party Integrations, E-commerce Migration, Performance Optimization

With Shopify Plus, Loft Home has seen:
  • 104% Increase in Organic Revenue
  • 166% Increase in Organic Users
  • 70% First Page Keyword Rankings
  • $12M+ Lifetime Sales Since Shopify Plus Launch

Take Your Business Online with Results Like Loft Home

The Challenge: Seeking Enhanced Scalability and Organic Growth

As Loft Home’s product catalog expanded and their ambitions grew, they identified key areas for improvement in their online strategy. Initially operating on the Wix platform, they aimed to address limitations in customization, scalability, and organic reach to fuel their continued growth.

  • Desire for Enhanced User Experience: Loft Home aimed to create a more deeply customized and intuitive online shopping experience that perfectly reflected their brand.
  • Need for Greater Platform Scalability: To accommodate future growth and increasing traffic, Loft Home required a platform with a robust and flexible infrastructure capable of handling increasing demands.
  • Opportunity for Stronger Organic Visibility: Loft Home recognized the potential of organic search to drive significant customer acquisition and sought a platform optimized for SEO success, an area where their previous Wix store faced challenges.

The Solution: A Strategic Partnership for Growth on Shopify Plus

To achieve their goals, Loft Home partnered with a team of Shopify Plus experts to strategically transition to the Shopify Plus platform. This move focused on establishing a strong foundation for future expansion, emphasizing a refined user experience and a powerful SEO strategy.

Key Components of the Shopify Plus Solution:

  • Bespoke Theme Design with Improved UI/UX: A custom Shopify theme was developed to create a visually appealing and highly user-friendly online store, perfectly aligning with Loft Home’s brand identity and ensuring a seamless shopping journey.
  • Strategic App Integration: The Shopify Plus store was enhanced with carefully selected apps to optimize functionality and customer engagement:

    • MyBulk: Streamlined the implementation of bulk discounts, enhancing promotional capabilities.
    • Fera: Implemented a comprehensive loyalty and rewards program, fostering customer retention and repeat purchases.
    • Shopify Search & Discovery: Provided intelligent and personalized search functionality, improving product discoverability.
    • Shopify Order Printer: Simplified the process of generating invoices and receipts for efficient order management.
  • Aggressive SEO Optimization: A comprehensive SEO strategy was implemented in conjunction with the Shopify migration, focusing on:

    • Keyword Targeting: Identifying and targeting relevant keywords to attract qualified organic traffic.
    • Metadata Optimization: Optimizing product descriptions, page titles, and meta descriptions for improved search engine visibility.
    • Content Expansion: Developing valuable and engaging content to attract and educate potential customers.
    • Schema Implementation: Utilizing structured data markup to enhance search engine understanding of product information.
    • Internal Linking: Strategically linking relevant pages to improve site navigation and SEO authority.
Verzdesign Pte Ltd.
Verzdesign Pte Ltd.

The strategic transition to Shopify Plus, combined with a robust SEO strategy, delivered significant positive outcomes for Loft Home:

  • Strong Search Engine Performance

Within just six months of the Shopify Plus launch and SEO implementation:

  • 70% of targeted keywords ranked on the first page of search engine results.
  • 33% of targeted keywords achieved top 3 positions in search engine results.
  • Significant Organic Traffic Growth
  • Organic Users increased by an impressive 166%.
  • Organic Sessions increased by a substantial 152%.
  • Substantial Revenue Increase from Organic Traffic
  • Organic revenue from conversions surged by 104%.
  • Strong Overall Sales Performance
  • Lifetime Sales (2021 to May 21, 2024): $12,171,403.48

Working with Verz Design has significantly enhanced our website’s performance and SEO rankings! Their team is exceptionally knowledgeable, responsive, and proactive. In the past, we faced challenges navigating the ever-changing SEO landscape, but Verz Design has consistently provided us with the right strategies to stay ahead. We can always rely on their expertise to keep our online presence strong and competitive!

Ellson Sui Management Director at Loft Home

Conclusion: Shopify Plus Provides the Foundation for Loft Home's Continued Success

Loft Home’s strategic decision to migrate to Shopify Plus and implement a comprehensive SEO strategy has proven to be a catalyst for significant growth and an enhanced online presence. By focusing on creating a superior user experience and maximizing organic visibility, Loft Home has positioned itself for continued success and expansion within the competitive online furniture market. This case study highlights the power of selecting the right e-commerce platform to unlock a business’s full potential for growth and customer engagement.

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