How To Grow Your eCommerce Business On Instagram?
Article by Fion Lee
Graphics Design by Johanz Isip
With over 25 million business accounts on Instagram, your company needs to do more to stand out. With the introduction of Instagram Shopping last year, even more consumers are looking for new products and services on their feed. You can attract new customers and increase sales with the right techniques. Overall you grow your eCommerce business on Instagram.
5 proven techniques to boost your content on your Instagram Shop
Instagram’s algorithm favours consistency and frequency in posting. When you post regularly, it signals to the algorithm that your posts are worthy of being pushed. Because of this, your audience has an increased opportunity to interact with your content.
The best time and day to post depends on your business. Simply refer to Instagram Insights! They provide useful information about your followers and go into detail about your following demographic. You will be able to see statistics such as gender, age and location. Plus, you can even look at the days and times where most of your followers are online.
The ‘Followers’ section gives great tips on the best days and times to post your content.
Your best bet to appear in your followers’ feeds is to post on the days they are online and scrolling the app! Of course, it can be troublesome to post on specific days and times. As such, scheduling platforms such as Hootsuite and Later can be a great help to your business. They schedule your posts ahead of time so you don’t have to intentionally craft out time to do it yourself!
When you post frequently, it can be hard to keep track of what content has been posted and what you plan to do next. As such we advise you to develop a content calendar to help plan your content strategy. Content calendars are typically online spreadsheets that help plan content in advance and track your social media performance.
It can be categorized according to different needs shown below:
- New product launches
- Value-added posts
- Giveaways and contests
- Holiday posts
With a content calendar, you can easily track your statistics and map out your social media performance. Simply study your impressions and engagement rates holistically at the end of each month. From there, you can gauge content popular amongst your followers and map out trends.
You only have a few seconds to grab your potential customers’ attention when they visit your instagram page. As such, clear and concise content is essential in order for your customers to easily locate information they are looking for.
IG story highlights are extremely helpful to grow your eCommerce business on Instagram. Here, you can place important information that your potential customers will need to know.
Placing clear and straightforward titles on your highlights direct potential customers that are interested to find out more about your products and services.
Here are some ideas for your IG highlights:
- Your product/service catalog (with pictures!)
- A step-by-step guide of how to order
- Your product/service pricing
- Testimonials from past customers
- News features
With essential information available on your Instagram page, it increases the chance of potential customers staying to find out more.
Creating a visual identity strengthens top-of-mind awareness and builds brand association. As such, you should strive to post with similar colours, fonts, illustrations and photos. For example, our primary colour palette is black and orange. This translates into our web design and marketing collaterals.
Colour palettes and fonts help users identify your brand.
Platforms online such as Canva offer free templates can help you get started. And of course,our social media specialists are here to help! We can help you build a visual identity for your business online. Reach out to us to find out more.
Buying followers or using bots may be good for your ego, but they are unlikely to help your business grow in the long-term. These bots do not engage with your posts so there will be no interaction on your feed. As such, you should turn your attention to attracting real followers that will care about your brand. With that being said, here are three simple ways to grow an organic following:
1. Giveaways and contests
As mentioned earlier, giveaways are a great way to promote an organic following. Simply ask users to follow your page and tag a friend in the comments to stand a chance to win. There might be a chance where the people tagged in the post follow you as well. Remember to use relevant hashtags such as #supportlocal and keep your hashtags generic for new followers to easily find your page.
2. Community management
Another way to grow your following is community management. You can start by liking and commenting on trending posts relevant to your business. Avoid saying something generic like, ‘Sounds Great!’. Instead, focus on leveraging relevant brands to channel curious followers into your Instagram page.
3. Capitalising on holiday seasons
Holiday seasons are the prime time to grow your eCommerce business on Instagram. Simply use discounts or incentives such as free delivery to attract followers to purchase your products or services. We wrote a comprehensive article explaining more about this here.
In conclusion, there are many ways to grow your business on Instagram. But you don’t have to do it alone. Our Social Media Specialists are here to guide you in every step of the way.
Our team offers social media marketing services such as:
- Developing your social media content calendar
- Crafting posts in your company’s brand voice
- Designing captions and artwork for your posts
- Building a visual identity for your business
- Tracking your social media page performance
Talk to us to find out how we can help to grow your eCommerce business on Instagram today!
WANT TO GROW YOUR ECOMMERCE BUSINESS ON INSTAGRAM?
Call us at 6841 1680 or drop an email to [email protected] for a free consultation today! Let us help you bring your business to the next level.