Normal Stainless Drives 4.8x ROAS and 40% Revenue Growth with Precision SEM

Normal Stainless, a specialist in high-quality stainless steel solutions, aimed to establish a dominant online presence and generate a steady stream of high-quality leads in a niche industrial market. With minimal digital footprint, the brand faced the challenge of reaching the right audience efficiently and turning ad spend into tangible revenue.

By partnering with Verz Design, Normal Stainless implemented a high-performance Google Ads framework that transformed their digital acquisition, delivering immediate and measurable impact on revenue and lead generation.

  • WEBSITE

    https://www.normal.com.sg/

  • INDUSTRY

    Industrial Manufacturing / Stainless Steel

  • SERVICES

    Google Ads, SEM Performance, Lead Generation

With Verz Design’s SEM Strategy, Normal Stainless Achieved:
  • 219 conversions, predictable, high-quality leads in 2 months.
  • 4.8x ROAS, highly profitable ad performance.
  • 40% revenue lift, direct link from spend to growth.
  • 34.5k impressions, strong visibility in a niche market.

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Challenges

  • Building a Digital Presence from Scratch – Normal Stainless faced a complete lack of online visibility, making it difficult for potential clients to find them via search. Without a digital presence, competing effectively in the industrial space was nearly impossible.
  • High Friction in Customer Acquisition – Without a data-driven SEM strategy, the brand struggled to generate consistent leads, resulting in unstable sales pipeline and inefficient ad spend. A solution was needed to convert every advertising dollar into tangible business impact.

Solutions

  • Targeted Lead Generation via Google Ads
    • Strategic Bidding: Optimised spend to ensure visibility for high-intent industrial keywords.
    • Audience Targeting: Positioned Normal Stainless directly in front of active searchers in the stainless steel niche.
  • Efficiency and Cost Optimisation
    • Reduced Cost per Conversion: Refined targeting and ad relevance maximised budget efficiency.
    • Consistent Lead Flow: Ensured a predictable volume of monthly leads, stabilising the sales pipeline.
  • Performance-Driven Scaling
    • Revenue Correlation: The brand achieved a 40% increase in monthly revenue, demonstrating the direct impact of SEM investment.

Results

  • 218.97 total conversions in 2 months, providing a strong lead pipeline.
  • 4.8x ROAS achieved, reflecting high return on ad spend.
  • 40% monthly revenue increase, linking ad investment to measurable business growth.
  • 34,520 total impressions and 1,672 clicks, establishing strong market visibility from scratch.

Conclusion

With Verz Design’s expertise, Normal Stainless successfully built a high-performing SEM engine from zero. Normal Stainless’s transformation demonstrates how a precision-targeted SEM strategy can create immediate and sustainable growth for industrial niche businesses.

Contact Verz Design to explore how our data-driven SEM strategies can turn digital spend into sustainable business results.

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