How Coninco Achieved a 6.2x ROAS with a Scalable, Data‑Driven SEM Strategy

Coninco, a fast‑growing industrial safety solutions company, set out to aggressively scale its online visibility and capture high‑intent demand in a highly competitive search landscape. While the brand had strong products and market potential, its paid search performance was being held back by a basic, under‑optimised account structure that limited reach, efficiency, and revenue growth.

By partnering with Verz Design, Coninco underwent a complete Search Engine Marketing (SEM) transformation, shifting from a single‑campaign setup to a sophisticated, multi‑pillar, automated performance framework.

  • WEBSITE

    https://www.coninco.sg/

  • INDUSTRY

    Industrial safety solutions

  • SERVICES

    SEM Automation, Keyword Research, Performance Media

With a high-impact SEM strategy, Coninco achieved:
  • 6.2x ROAS, turning paid search into a high-profit growth channel
  • 5.7% increase conversion rate in a month, driving revenue impact
  • 600,000% impression growth, unlocking massive search visibility

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Challenges

  • The Need for Scalable Search Performance – Coninco’s original SEM setup offered a solid foundation, but its simplified structure limited full coverage of high-intent and category-specific searches in a competitive market. With only one campaign, keyword reach, impression share, and budget optimisation opportunities were not fully maximised.
  • Engagement and Efficiency Opportunities – There was clear potential to drive stronger engagement and performance through deeper keyword segmentation and automation-led bidding. A more structured, data-driven SEM strategy would enable Coninco to scale efficiently, improve CPC and ROAS, and unlock sustainable growth through search.

Solutions

  • A Data-Driven SEM Architecture – Verz Design rebuilt Coninco’s Google Ads from the ground up, shifting to a structured, automated, performance-led framework designed for scale. This enabled smarter budget allocation, clearer insights, and faster optimisation, ensuring every campaign was driven by intent and revenue impact.
  • Granular Campaign Expansion – The account evolved from one broad campaign to five category-specific campaigns, aligning ad messaging with search intent and unlocking stronger control over performance. Budgets were focused on top-performing categories to maximise ROI while maintaining full visibility across the search ecosystem.
  • Aggressive Keyword Research and Mapping – Deep keyword research uncovered high-intent and long-tail opportunities, expanding reach and relevance at scale. This drove a 600,000% increase in impressions while lowering average CPC to 0.16, proving that precision, not volume, delivers growth.
  • Conversion and Creative Optimisation – Ongoing A/B testing refined ad copy, extensions, and landing page alignment to maximise relevance and conversion impact. The result was an 8% average CTR and over 1,900 conversions, outperforming industry benchmarks and driving scalable search growth.

Results

  • Traffic and Visibility Growth
    • 600,000% increase in impressions, ensuring dominant presence across high-intent search queries.
    • 9,859 total clicks, driving sustained growth in qualified traffic.
  • Efficiency and ROI
    • 5.7% increase conversion rate in a month, generated from a highly relevant search audience.
    • 6.2x ROAS achieved, proving paid search as a scalable, high-return revenue engine.

Conclusion

Coninco’s journey with Verz Design demonstrates the true impact of a performance‑led SEM strategy. By combining advanced keyword mapping, granular campaign structure, and intelligent automation, the brand evolved from a quiet digital presence into a high‑performing, revenue‑driving search leader.

Reach out to the team at Verz Design today and discover how our end‑to‑end SEM and performance marketing strategies can unlock sustainable growth for your business.

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