How MoneyMax Jewellery Drove 50% GMV Growth YoY Through Shopify Plus Transformation

MoneyMax Jewellery is a jewellery retailer offering a wide selection of gold and gemstone products to modern digital-first shoppers. As consumer behaviour shifted towards mobile commerce and seamless online journeys, the brand identified the need to modernise its outdated eCommerce storefront.

To remain competitive and improve digital performance, the brand partnered with Verz Design to redesign and migrate its store onto Shopify Plus. The objective was to enhance user experience, improve mobile conversion rates, and build a scalable foundation to support long-term online growth.

The Shopify Plus revamp delivered immediate and measurable improvements across user experience and commercial performance:

  • 50% YoY GMV growth
  • 40%+ faster page load speed, strong PageSpeed scores
  • 25% YoY organic traffic growth (6 months post-launch)
  • 35% higher mobile conversion rate

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Challenges: Legacy UX Limiting Discovery and Conversions

Prior to the revamp, the website faced several limitations that negatively impacted user experience and conversion performance.

  • Difficult product filtering by key jewellery attributes such as gold purity, gemstone type, and collection
  • Friction in the browsing journey leads to higher bounce rates
  • Mobile checkout experience is not optimised despite the majority of mobile traffic
  • Drop-offs occurring at the final stages of the purchase funnel

These issues collectively restricted product discoverability and limited overall conversion potential.

Solutions Implemented: A Mobile-First Redesign Focused on Conversion

To address these challenges, a full Shopify Plus-based redesign was implemented with a strong focus on usability, performance, and conversion optimisation.

  • An advanced filtering system was introduced to improve product discovery and reduce browsing friction
  • Enhanced navigation enabling users to shop by purity, collection type, and gifting occasions
  • Mobile-first checkout experience designed to reduce cart abandonment and improve conversion efficiency
  • BNPL options, such as Grab PayLater, are integrated to improve affordability and increase average order value
  • A customer reviews system was implemented to strengthen trust and provide social proof on product pages
  • Klaviyo connected for automated marketing workflows, including abandoned cart recovery, browse abandonment, and post-purchase journeys

These combined improvements created a smoother, more intuitive, and conversion-focused shopping experience across all devices, while also strengthening trust, engagement, and long-term retention.

Results & Impact: Scalable Growth from Day One

Post-launch, the platform recorded significant improvements across both engagement and commercial performance.

  • 50% YoY growth in overall online revenue (GMV)
  • 40%+ faster page load speed, with strong PageSpeed scores on mobile and desktop
  • 25% YoY increase in organic traffic within 6 months post-launch
  • 35% uplift in mobile conversion rate from improved UX

These results demonstrate a stronger digital foundation supporting sustained GMV growth.

Future Plans: Expanding Retention and Personalised Shopping Experiences

The next phase of digital growth for MoneyMax Jewellery focuses on strengthening customer retention and personalisation strategies.

  • Launch of a unified omnichannel loyalty programme across online and offline stores
  • Introduction of an AI-driven product recommendation engine
  • Exploration of AR-based virtual try-on experiences for enhanced engagement

These initiatives aim to further elevate customer experience and drive long-term conversion uplift. Ready to build your next growth story? Work with Verz.

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