How Kingdee Scaled Global Reach with 207% Growth in Page Views

Expanding beyond China required more than translation. Kingdee needed to rethink its entire digital ecosystem to support multiple regions, languages, and user expectations.

The existing setup was not equipped to handle the technical and experiential demands of a global audience, creating clear gaps across performance, usability, and visibility.

• Fragmented global infrastructure: No multisite framework to manage global, Qatar, Macau, and Singapore markets within a unified system.
• Language and localisation constraints: Lack of support for multiple languages and region-specific requirements such as right-to-left text alignment for Arabic.
• Server and delivery limitations: Existing infrastructure was not optimised for international performance or integration with systems like Tencent EO.
• Low international discoverability: Limited SEO and SEM capabilities reduced visibility across global search channels.
• User engagement gaps: No geolocation routing or live communication tools to support real-time interaction with international visitors.

These limitations restricted scalability and weakened the brand’s ability to connect with a global audience effectively.

To support international growth, a complete end-to-end digital solution was designed and deployed. The approach combined design, development, infrastructure, and marketing capabilities into a single cohesive ecosystem.

Each layer was built to improve performance, localisation, and engagement across regions.

• Website design and development: A modern, international-facing interface was created to align with global UX standards and user expectations.
• Multisite architecture: A WordPress multisite setup was implemented to manage the global, Qatar, Macau, and Singapore sites efficiently within one ecosystem.
• Multilingual and localisation support: Multiple languages were integrated, including customised text alignment for Arabic on the Qatar site to ensure accuracy and usability.
• Advanced server setup: WP Engine hosting was configured alongside reverse proxy integration under Tencent EO to deliver fast and stable performance globally.
• Search visibility and acquisition: SEO and SEM strategies were introduced to improve international discoverability and drive qualified traffic.
• Geolocation and live engagement tools: IP-based geolocation routing directed users to relevant regional sites, while live chat enabled real-time communication and lead capture.

This integrated approach ensured the platform was not only functional but fully optimised for global reach and engagement.

With the new ecosystem in place, Kingdee quickly transitioned into a globally accessible and performance-driven platform.

Early results reflected both technical stability and strong user adoption across multiple regions.

• 207% increase in page views from the initial launch month (August) to the peak engagement period in September–October.
• 28.5% growth in user stickiness (WAU/MAU) within the first 90 days, indicating a solid transition from one-time visitors to weekly active users.
• 533% uplift in engagement time following the August launch, with average session duration spiking from a baseline of nearly zero to a peak of over 1 minute 20 seconds.

The combination of infrastructure, localisation, and marketing enabled immediate impact while supporting long-term scalability.