60% of Keywords on Page One: How ASICS Boosted Organic Visibility

Prior to the collaboration, ASICS faced several challenges in capturing market share from users who were not specifically searching for the ASICS brand name.

• Weak Non-Brand Performance: Generic high-value terms ranked poorly, limiting visibility to new audiences.
• Stagnant Organic Traffic: The brand struggled to reach beyond its existing loyal customer base, resulting in flat growth in organic sessions.
• Technical Limitations: The website required a thorough technical overhaul to meet modern search engine standards and unlock its full SEO potential.

These challenges set the stage for a focused SEO strategy designed to help ASICS reach new audiences, improve visibility, and strengthen its position as a trusted leader in the competitive sportswear market.

Verz Design implemented a dual-track strategy that addressed both technical performance and strategic keyword expansion.

• Technical Cleanup and On-Page Refresh: A complete overhaul of key SEO elements ensured the site was fully crawlable, fast, and optimised for core web vitals.
• Core Keyword Strengthening: Rankings for essential terms such as “shoes” were reinforced to maintain market authority.
• Non-Brand Keyword Diversification: The keyword footprint was expanded to include high-intent, non-branded terms, capturing top-of-funnel customers and broadening audience reach.

Through this combined approach, ASICS not only improved its technical foundation but also unlocked new growth opportunities, setting the stage for sustained increases in organic traffic and market visibility.

The impact of the SEO strategy was immediate and scalable, more than doubling organic traffic in just half a year.

• 60% of keywords now rank on the first page of search results, establishing a dominant presence for high-value terms.
• 123.86% increase in organic traffic within the first 6 months, vastly exceeding initial performance benchmarks.
• 3.7K to 8K+ visitors growth in monthly organic traffic from February to July, proving the effectiveness of the new strategy.

These challenges set the stage for a focused SEO strategy designed to help ASICS reach new audiences, improve visibility, and strengthen its position as a trusted leader in the competitive sportswear market.

By shifting the focus toward a broader search landscape and cleaning up technical inefficiencies, Verz Design successfully achieved ASICS’ primary objective: sustained organic growth. The brand is now more visible than ever, capturing both loyalists and new athletes alike.

This renewed visibility has not only attracted a wider audience but also strengthened ASICS’ connection with sports enthusiasts across all levels. With more users discovering the brand organically,ASICS is now connecting with a wider audience and reaching new sports enthusiasts with greater impact.

Contact us to find out how we can help your brand achieve similar results.