Whereas User Interface pertains to the look and feel of your product, User Experience concerns the strategy of how you present information to deliver the best experience between your customer and your product.
Be it a website or mobile application, businesses should keep in mind that it is ultimately the users who will use your product. And while digital collaterals and content might be enticing, confusion and frustrations will still turn them away.
A city might be nice and beautiful to look at, but if people have so much difficulty getting anywhere, they will still choose not to stay.
As such, you have to put User Experience (UX) & User Interface (UI) Design into account to preserve consumer engagement on your website.
In this age where technology can be overwhelming for most people, users will always prefer to engage digital products that are intuitive, easy-to-use, and appealing. With Good UX Design, you have the advantage of thinking from your users’ perspective for a more meaningful experience than what your competitors have to offer.
UX Design must be considered in the early stages of your website development to quickly know how you can solve the needs of your customers. In most digital product development, it is common and easy to neglect UI/UX Design as they have no immediate tangible results (e.g. increased site traffic or conversion rates).
However, this often results in user experience failures, creating friction and frustration with target users, which in turn causes customers to bounce from your website and never returning again.
Creating and measuring good UX can sometimes be broad and difficult to grasp. However, we at Verz like to keep things simple, so we have poured our passion and ideas behind 3 key User Experience (UX) values.
Our art of good User Experience revolves around:
It’s our commitment as a leading web development agency in Singapore with thousands of projects and beautiful websites under our belt. With our breadth of expertise, we don’t just build gorgeous User Interfaces, we also create wonderful User Experiences.
Your website, as your first digital interaction point with your users, can make or break your relationship with your prospects. Even though UX Design is not directly measurable with statistics, good UX is felt through long-lasting impressions initiated by human interaction.
Good UXD brings a positive impact on your business in the digital landscape.
We apply a variety of methods, conventional and unconventional, to design User Experience (UX). As the scope of User Experience Design varies from project to project, typically due to the scale and timeframe, we will understand and analyse the needs and objectives of your website project before tailoring the necessary UX design services for you.
To achieve great UX, our User Experience (UX) Design process is built on the following 3 methodologies:
As web design experts, we use the best-known industry practices and next-generation digital trends to perform a heuristic analysis that will:
We put ourselves in the shoes of users, bringing life to our research through personas and experience maps
We gather and analyse data, research to draw insights, and ideate possible solutions to guarantee our success.
Understand the nature and requirements of your business
Look at how competitors are doing and research relevant references and best industry practices
Conduct interviews, surveys, and focus group discussions to build empathy in design
Understand user frustrations to locate ailments and their impacts
Analyse links to garner further insight on challenges, opportunities and positive points of the product
Identify and streamline flow of interactions for the best overall experience
Sort and group the core navigation and screens to plan out an optimal path that is intuitive and frictionless
Quickly visualise possible solutions through bare-bones layout and sketches before actual design
Create interactive prototypes that allow the testing of interactions to rapidly test user behaviour and validate ideas
Meeting with business owners to fully understand needs from the business end and merging it to work with the user’s needs
We create characters that represent a group of user needs, allowing us to propose solutions that are more tailored to users
We let users try out the product and document their experiences and feedback to make better solutions
We’d be happy to help! Contact us today to schedule a one-time UX and Usability consultation, where our experts will conduct a series of heuristic evaluation and analysis on your existing product. Talk to us now to find out more.