By: Ruviene Domingo|
07 Jan 2021
People all over the world spend hours scrolling through Facebook daily. Offering a variety of content from daily news articles, videos and games, the marketplace community on Facebook has also grown exponentially. As a result, businesses have jumped on the opportunity of targeting millions of users through Facebook advertising. With its rich features and the huge variety of applications and opportunities it offers, Facebook is undeniably a valuable advertising tool. Creative features that help you maximise your online marketing efforts, make it all the more popular with businesses.
One powerful tool that Facebook offers is boosted posts. Boosting posts on Facebook increases the reach of your Facebook posts or advertisements. Boosting a post is a great way to combat declining organic reach and it also guarantees that your content gets seen by the right people.
Here’s everything you need to know about boosting posts on Facebook.
Boosting posts on Facebook is an effective and inexpensive marketing tactic that can significantly increase the number of people who see your content. Boosted posts appear higher and more often in the News Feed, so there is a higher chance of being seen by your target audience. You can promote special events, offers, and new products. You can even select an option to reach a new audience through strategic targeting.
The concept is simple: pay to have your posts show up as sponsored content on non-followers’ timelines to gain more exposure and convert them into becoming followers.
Before you boost a post, it’s important to make sure it’s worth boosting. Boost valuable content and posts that lead your audience back to your website. These posts can be linked to a blog article, a new product announcement, an upcoming event, or simply a link to your services page.
Focus on the overall visual element of the ad that affects the performance of your boosted post. See to it that your post or ad includes an emotion-provoking picture to catch your audience’s eye as they scroll through their timeline.
To sum it up, make sure that your boosted post has an attractive image, a clear call to action, and a link to lead back to your website or page. By incorporating these elements, you improve the odds of traffic going back to your website, increasing the organic reach of your posts and maximising engagement.
You can boost almost anything you want, whether it’s an announcement, a promotion, or a call-to-action. But from there, you’ll be focused on three main variables:
As mentioned above, instead of paying per ad placement, or paying per click, you may set your own budget. With Facebook boosting, you can pay any amount you want. The minimum budget is $1 per day.
This means you could run a campaign for a week with just $7. Obviously, the more you pay, the more reach you’re going to get. For each budget level, and each target audience, Facebook is going to provide you with an estimated reach. (For example, if you’re targeting people living in the United States over the age of 18, $2 will reach between 163 and 872 people. $5 will reach 432 to 2,070 people, and $15 will reach 1,506 to 6,834 people.)
At Verz, we craft content with precision for the different platforms and know just how to captivate your target audience. We’ve already helped thousands of businesses improve their social media presence. Let Verz do the same for your business. Check out our Social Media Posts and Copywriting Services.
Get in touch with us by calling at 6841 1680 or email us at [email protected] for a free consultation!