Boosting Posts on Facebook: Everything You Need to Know about it

People all over the world spend hours scrolling through Facebook daily. Offering a variety of content from daily news articles, videos and games, the marketplace community on Facebook has also grown exponentially. As a result, businesses have jumped on the opportunity of targeting millions of users through Facebook advertising. With its rich features and the huge variety of applications and opportunities it offers, Facebook is undeniably a valuable advertising tool. Creative features that help you maximise your online marketing efforts, make it all the more popular with businesses. 

One powerful tool that Facebook offers is boosted posts. Boosting posts on Facebook increases the reach of your Facebook posts or advertisements. Boosting a post is a great way to combat declining organic reach and it also guarantees that your content gets seen by the right people.

Here’s everything you need to know about boosting posts on Facebook.

What is boosting?

Boosting posts on Facebook is an effective and inexpensive marketing tactic that can significantly increase the number of people who see your content. Boosted posts appear higher and more often in the News Feed, so there is a higher chance of being seen by your target audience. You can promote special events, offers, and new products. You can even select an option to reach a new audience through strategic targeting. 

The concept is simple: pay to have your posts show up as sponsored content on non-followers’ timelines to gain more exposure and convert them into becoming followers.

What type of posts should be boosted?

Before you boost a post, it’s important to make sure it’s worth boosting. Boost valuable content and posts that lead your audience back to your website. These posts can be linked to a blog article, a new product announcement, an upcoming event, or simply a link to your services page. 

Focus on the overall visual element of the ad that affects the performance of your boosted post. See to it that your post or ad includes an emotion-provoking picture to catch your audience’s eye as they scroll through their timeline.

To sum it up, make sure that your boosted post has an attractive image, a clear call to action, and a link to lead back to your website or page. By incorporating these elements, you improve the odds of traffic going back to your website, increasing the organic reach of your posts and maximising engagement.

What are the features of boosting posts on Facebook?

You can boost almost anything you want, whether it’s an announcement, a promotion, or a call-to-action. But from there, you’ll be focused on three main variables:

• Audience. You may set the parameters for who will see your boosted post, including their age, sex, location, and interests. You can also create custom audiences based on existing contacts, or audiences based on people who’ve already shown interest in your Facebook page.
• Budget. You have full control over how much you spend, with a budget as low as $1 per day.
• Duration. You have the option to run your ad for a fixed period of time, whether it’s a single day, week, or until you manually turn it off.

What is the cost of boosting posts on Facebook?

As mentioned above, instead of paying per ad placement, or paying per click, you may set your own budget. With Facebook boosting, you can pay any amount you want. The minimum budget is $1 per day. 

This means you could run a campaign for a week with just $7. Obviously, the more you pay, the more reach you’re going to get. For each budget level, and each target audience, Facebook is going to provide you with an estimated reach. (For example, if you’re targeting people living in the United States over the age of 18, $2 will reach between 163 and 872 people. $5 will reach 432 to 2,070 people, and $15 will reach 1,506 to 6,834 people.)

Here Are 5 Useful Tips When Boosting Posts on Facebook

1. Set the goals you want to achieve
   Do you want to get more traffic to your website? Are you trying to get more page likes? Or are you simply raising brand awareness? Knowing your goal can help you create a CTA that is aligned with what you want to achieve and measure the effectiveness of your work. 
2. Narrow your target audience
   Work on narrowing your parameters as much as possible. The more specific your posts are, the more relevant they’ll be to the people seeing them.
3. Don’t use the same ad for too long
   According to Facebook, even successful promoted posts tend to see a decline in results after a week of running. Try to avoid letting your boosted posts run for longer than that.
4. Experiment and compare different ads
   Experiment with lots of different promoted posts, including different types of content, different audiences, and different durations. This way you’ll know what works for you and what doesn’t.
5. Automatically boost your posts to save time
   You can set up customisable rules based on the number of likes, shares, comments, or a particular keyword to automatically boost your top-performing Facebook posts.