Driving Smarter Growth: Hohem Unlocks 40× ROI Through Klaviyo Retention Marketing

Hohem, a leader in its industry, sought to unlock the full potential of its digital marketing efforts. In January 2025, the company made a strategic shift, transitioning from its previous platform, Omnisend, to Klaviyo, an advanced solution designed specifically for e-commerce.

  • Email Marketing Platform

    Klaviyo (from Omnisend)

  • INDUSTRY

    Consumer Electronics

  • Services and Integrations

    Klaviyo migration,
    automated flows,
    advanced segmentation,
    and performance analytics

Since its Klaviyo migration, Hohem’s email marketing strategy has delivered:
  • 32% of total revenue came from emails
  • 23% increase in Total Store Revenue
  • 27% of revenue was generated by automated flows
  • 57% open rate was maintained, despite a 5x increase in sending volume

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The Challenge: Outgrowing a Previous Platform

Before adopting Klaviyo, Hohem relied on Omnisend for its email marketing. While functional at first, the platform soon revealed limitations that made it difficult to keep up with the brand’s growing e-commerce needs.

  • Limited Segmentation: Omnisend offered only broad customer groupings, which restricted Hohem’s ability to send personalised, high-impact messages. This lack of precision reduced engagement and conversions.
  • Weak Automation: Building complex, multi-step email journeys, such as abandoned cart recovery or tailored nurture flows, was challenging. As a result, opportunities to re-engage and convert customers were often missed.
  • Basic Testing Tools: The platform’s limited A/B testing made it hard to optimise subject lines, content, and timing, slowing improvements in open and click-through rates.

These gaps held Hohem back from turning email into a powerful, revenue-driving channel, prompting the move to Klaviyo for a more advanced, scalable solution.

The Solution: Strategic Implementation of Klaviyo

To address these challenges, Hohem adopted Klaviyo to build a more data-driven and impactful email marketing programme. The team quickly rolled out core features that transformed performance:

  • Automated Flows: Key flows such as lead nurturing, cart recovery, and lifecycle engagement were set up to deliver timely, relevant messages at scale—saving time while consistently driving sales.
  • Advanced Segmentation: Using Klaviyo’s real-time data capabilities, Hohem now tailors communication based on customer behaviour, purchase history, and engagement patterns. This enables more personalised and effective campaigns.
  • A/B Testing: With systematic testing of subject lines, content, calls-to-action, and send times, the brand continuously fine-tunes campaigns for higher engagement and stronger conversions.

Together, these initiatives created a solid foundation for sustainable growth, enabling Hohem to elevate its customer engagement and maximise the value of every email interaction.

The Solution: Strategic Implementation of Klaviyo

The Results: Enhanced Engagement and Revenue Growth

Within just 30 days of the transition, Hohem’s strategic move to Klaviyo yielded significant improvements across key performance indicators, validating the decision.

  • Revenue Growth: The email marketing channel became a powerhouse, contributing 32% of total revenue. Overall store revenue saw a 23% increase, demonstrating the direct impact of the new strategy.
  • Automation Success: Automated flows proved their value by generating 27% of all email revenue, highlighting their efficiency and effectiveness in capturing conversions.
  • Improved Scalability: Hohem’s open rate held steady at an impressive 57%, even as the brand increased its sending volume by 5x. This indicates that the refined segmentation and targeted messaging allowed Hohem to scale its outreach without sacrificing quality or engagement.

Conclusion: A Foundation for Continued Growth

Hohem’s move to Klaviyo was a strategic step forward, laying the groundwork for smarter automation, sharper segmentation, and more impactful campaigns. With this upgrade, the brand is positioned to deepen customer engagement, boost conversions, and sustain long-term growth, demonstrating its commitment to leveraging technology for exceptional e-commerce experiences.

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