So says Jeffrey Zeldman, the internationally renowned web design savant.
It’s true, good copywriting is more than just throwing a few words together. The essence of copywriting is to market your website and reap the viewership that you wish to acquire. It gives your website visibility in the endless sea of websites on the World Wide Web. It also helps to convert your visitors to customers.
It is the good design that attracts your visitors, but it is content that convinces your visitors to stay.
Content also plays a role in Search Engine Optimisation (SEO), where quality copy boosts your website’s relevance and search rankings.
“The sales person Yichen really did value-added service for me. Because I have zero knowledge in IT, it is difficult and new for me during the website project, like how to set up email, how to set up office 365, all those basic IT knowledge. So I ask Yichen for help. He even came down my office to teach me in person. For me, and I believe many customers the same as me, we select the sales person more than selecting a company, as the salesperson is the most powerful name card for the company. I chose Verz among your competitor, because the salesperson Yichen gave me and my partner Kelvin the trust by his service and knowledge. Thank you!”
“Mark’s readiness and patience has made the entire copy-writing process a breeze to handle. He works hard to help put my visions and ideas into well-structured words and paragraphs. He understands my requirements and gives nothing less than his best.”
“Glenn did well as a Project Manager, on the ball and manage to capture the ideas I want. Will work with him on future projects. Overall, had a good experience.”
“I would like to express my satisfaction and great appreciation to Eric on the corporate website project with Zicom Pte Ltd. Eric showed his professionalism, initiative, responsibility and great customer service throughout the project. He also can understand customer’s requirement very well and handle the request promptly.”
“Russell has been quick in responding to my queries and providing updates at each stage of the website development, and I am pleased with his prompt action each time”
“The Verz project team has been excellent in listening to what we want and using their experience to enhance our ideas. Their prompt feedback and revision have pushed the project progressively forward and ensured the smooth delivery of this project. We have no reservations in recommending Verz Design to all that want the highest quality design services available in the market.”
“We have received numerous positive comments and feedback on the website that you have developed for us, from our clients, employees and business associates. We would like to express our appreciation to your team for the effort that they have put in to deliver it. We congratulate Verz Design for a job well done. We would certainly recommend Verz Design’s services to anyone who comes to us for referral in this area.”
“The overall package from marketing side to execution desk is impeccable.”