Branding & Marketing Case Study: Fortville
Fortville Serviced Apartments are fully furnished accommodations for mid to long-term business travellers across many nationalities. The business prides itself on its outstanding service, diverse amenities and prime location. As the website would be Fortville’s pioneer online presence,
it was highly important that the site’s style and content were impressive as well as accurate. The client wanted the site to showcase Fortville’s different types of bedrooms and suites in an appealing way as well as highlight the many facilities residents could enjoy.
The Verz Process: From Vision to Reality
01 CORPORATE IDENTITY
When creating a brand new logo for Fortville, we thought about crafting a first impression for the business that exuded modernity and professionalism. The thin font lent a sense of sophistication to the logo, while the central graphic mirrored the neat and structured exterior of the apartments.
02 WEB COPYWRITING
The style of writing was targeted to be consistent with Fortville’s target audience of corporations and Human Resource personnel across every industry, reflecting a professional yet accessible quality. Verz also aimed to make a good impression on potential residents of Fortville by presenting Fortville as a full lifestyle experience rather than just temporary accommodations.
We marketed Fortville as:
Click image to preview
03 Website Design
Color Palette
We kept to the inviting and professional feel with this colour palette.
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Typography
We used Playfair Display, Montserrat and Lato to pair best with the site’s design.
04 SEARCH ENGINE MARKETING
With the website completed to the client’s vision and launched to the public, Verz then engaged in marketing the site on #1 international search engine Google to bring in web traffic. As a certified Google Partner agency, Verz was able to offer specific insights on optimising the Google marketing campaign and consult Google directly if any issues arose.
Within the first 5 months of marketing, the campaign generated over 28,000 impressions to potential customers. These ads featured Fortville’s contact number, business information, as well as links to the inner pages of the website.
