Mobile App Development Case Study
Osmose is a leading fashion retailer of female apparel, with 8 outlets around Singapore. The brand has a massive following, with over 37,000 fans on Facebook and over 12,000 followers on Instagram. It also has an online store, which services international customers from Asia, Europe, Australia and America.
Osmose sought to break into the rapidly expanding mobile market with a custom mobile app. The envisioned app would offer users a rich, value-added experience through intelligent features that build user privacy, cater to their personal preferences, offer smart navigation and reward customer loyalty.
The Verz Process: From Vision to Reality
01 CUSTOM MOBILE APP DEVELOPMENT
The completed iOS version has launched on Apple iTunes. Further plans for an Android version on Google Play are on track.
The app delivered on several smart features aimed at enriching the shopping experience of users and retaining customer loyalty. Product sorting along customizable categories and subcategories allow for easy navigation. Additionally, Verz Design added PayPal integration to allow mobile users the same convenience as shopping online.Users are able to create a personal account on the app for access to special content as well as track their purchase history. The app offers mobile users a reward point system and exclusive promotions. A Social sharing function is also available as a marketing tool to promote community discussion and growing the customer base to friends of consumers.
02 Website Design
We kept to the brand’s signature aesthetic in choosing the site’s minimalist colour palette.
We used Helvetica to pair best with the site’s design.