Copywriting and Design Case Study

7 Wonders Hostel is an avant-garde hostel providing affordable sleeping capsules for tourists such as young backpackers, and others who want a sense of adventure during their stay in Singapore. They cater to people who are all about practicality, without compromising comfort, style and opportunities for new experiences.

The client wanted a website that speaks of modernity, vibrancy and class, without coming off as intimidating to their potential customers. It had to look fun and refreshing, but it also needed to come off as sophisticated and high-end. The target market is young backpackers who are practical money-wise, and adventurous when it comes to new experiences.

01 Web Copywriting

The idea of a capsule hostel is new to its kind in Singapore so through engaging and impactful copywriting, we needed to introduce and build up this concept to its target market.

We took into consideration what the potential guests would usually look for when scouting for a good place to stay in a foreign country. Amenities are listed down and explained thoroughly and a list of places to visit around the area can also be reviewed by the guest.

We’ve coined in the tagline:

There are no strangers, just a world of people you haven’t met”

Click image to preview

02 Website Design
Color Palette

We decided to stick with gold and earth colors to have a feeling of home

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Use of Sleek Minimal Icons

Makes the website look even more appealing and engaging to its viewers

Typography

We used a combination of thin sans serif fonts and thick serif fonts to give a perception of modern and fun with a touch of class and elegance.