How a WordPress Rebuild and SEO Strategy Grew Organic Traffic by 38.45% and Increased Engagement Time by 27x
Shook Lin is a well-established Singapore law firm. To modernise its digital presence and make its website easier to manage, the firm partnered with Verz Design to rebuild the site on WordPress and to run an ongoing SEO programme. The new website launched in early August 2026, moving the firm off its previous Joomla platform. Over the engagement, traffic and organic visibility grew across the board.
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Platform
WordPress
(from Joomla) -
Industry
Legal Services
- Website
Key Outcomes
Across the first three months of the engagement, measured against the prior quarter:
- 27x increase in average engagement time per session
- 110.36% increase in engagement rate
- 19.16% increase in overall website traffic
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The Challenge: A Site That Was Hard to Maintain
Shook Lin’s previous website ran on Joomla, which had become difficult to manage day-to-day. Updating content wasn’t user-friendly, which slowed routine changes and kept the firm from keeping its site current.
The firm needed a platform that was easier to manage internally, paired with an SEO approach that could grow its organic visibility over time.
The Solution: A WordPress Rebuild with Ongoing SEO
Web Design
Verz Design rebuilt Shook Lin’s website on WordPress and migrated it from Joomla. The move gave the firm a content management system that is far easier to update, so the team can maintain pages and publish changes without the friction of the old setup.
SEO
Alongside the rebuild, Verz Design ran an SEO programme to grow the firm’s organic search visibility, improving how the site is found and how much qualified traffic it attracts. SEO remains an active workstream.
The Results: More Traffic and Stronger Engagement
Across the first three months of the engagement, compared with the prior quarter, the firm saw growth in traffic and engagement.
User Engagement
- 27x increase in average engagement time per session
- 110.36% increase in engagement rate
- 150.66% increase in engaged sessions
Website & SEO Performance
- 19.16% increase in overall website traffic
- 38.45% increase in organic website traffic
Conclusion: An Easier-to-Manage Site Built to Grow
Moving from Joomla to WordPress gave Shook Lin a website its team can actually maintain, while the SEO programme grew organic visibility alongside engagement. With SEO continuing, the firm has a foundation set up to keep building its search presence over time.
Ready to rebuild your website and grow your organic visibility? Partner with Verz Design to build a site that is easier to manage and search-ready from day one.
