How Storefriendly Boosted AI Mentions by 196.67% in 2 Months with SEO and GEO

Storefriendly had built a healthy SEO foundation, with many keywords already ranking on the first page. However, this visibility was not translating into optimal performance where it mattered most.

• Strong presence within Top 10 rankings, but difficulty breaking into Top 3 and Top 1 positions
• Limited visibility across AI-generated search results
• Untapped opportunities in capturing high-intent, localised search traffic

Although the brand was visible, it lacked the prominence needed to consistently drive clicks and conversions. The key challenge was to elevate priority keywords into top-ranking positions while expanding into emerging AI search environments.

Verz Design developed a dual approach combining technical SEO excellence with GEO to strengthen both traditional and AI-driven visibility.

• Market and Competitor Analysis – In-depth analysis of search demand, user intent, and competitor positioning to identify gaps and opportunities
• SEO and GEO Strategy Alignment – A unified strategy to optimise for both search engine algorithms and AI-generated responses
• Localised Keyword Strategy – Identification of quick-win keywords alongside long-term, high-value search terms with strong local intent
• Technical Optimisation – Enhancements to site structure, crawlability, and indexing to maximise ranking signals
• Content Clustering and Development – Creation of structured, intent-driven content to build topical authority and strengthen internal linking
• Ongoing Enhancements – Creation of structured, intent-driven content to build topical authority and strengthen internal linking
  • Monthly publication of intent-led content to maintain freshness signals
  • Local SEO improvements, including Google Business Profile optimisation and citation building
  • Consistent backlink outreach to secure high-authority placements

This integrated approach ensured Storefriendly was well-positioned not only in search engine results but also within AI-driven discovery channels.

The campaign delivered strong, measurable improvements across rankings, reach, and AI visibility within a short period.

• 196.67% increase in AI mentions was achieved within just 2 months
• 540.71% growth in total audience reach was recorded during the campaign
• 52.0% keywords growth into the Top 3 Google first page positions
• 250.0% increase resulted in keywords ranking in the Top 1 spot on Google’s first page
• 95.4% increase in leads generated

These results highlight a significant uplift in both search performance and business impact. The campaign successfully pushed high-value keywords into top positions while translating increased visibility into meaningful conversions.