Search Engine Marketing (SEM) is one of the most sought-after internet marketing services. Verz Design is a certified . We are professionally trained in delivering your ads directly to customers searching on the world’s #1 search engine, Google! Verz Design can also create image ads that run on Google’s vast network of partner sites including:
We empahsise strategic targeting, differentiated ads and consistent refining in SEM efforts. Bringing you closer to business goals such as lead generation, increased web traffic or larger eCommerce sales.
Why is SEM important?
Positioning is an absolutely critical component of marketing. If you are not positioned to be where your customer is when your customer is ready to buy, you lose. Your competitor who is in that place at that time wins.
For example, if you were a florist selling beautiful flowers that were reasonably priced, and have a website where customers can find out more about your services, that’s a promising start. But, you may soon notice that potential customers who search for flower delivery services are visiting your competitors instead because your website is not placed at the top of the search result list.
The use of SEM can help you to avoid this scenario, by ensuring that your website is positioned at the right spot (at the top) and at the right time (when customers are searching for such services).
You do not search for customers. They search for you.
Benefits of SEM
- Instant results
One of the best forms of direct marketing, SEM lets you see effective results in the quickest time by bringing your website directly to the front of search engine results.
- Highly targeted
SEM is an internet marketing tool that is non-intrusive. It focuses on the exact customer base and places the business in front of these prospects at the time when they are actively searching for the product or service, instead of interrupting them with advertisements mid-task.
Since the website can be targeted at a user when they are looking to buy, the response rates from this activity can be very high.
- Low entry costs
It is possible to start a SEM campaign on a very low budget to test the market or to generate initial business for a low fee. Used carefully, small companies can also easily compete alongside market leaders in many business sectors.
A SEM campaign can provide extensive data on the responses being achieved, allowing a high level of analysis to support and develop the campaign.
- High return on investment
Any marketing campaign should generate a positive ROI (return on investment) and SEM has proven time and again to outperform most other forms of advertising, both online and offline.
How can Verz help you with your SEM?
We can help you to propose, manage, monitor, and steer your online marketing campaign; including researching and finding relevant keywords for your campaign. As a leading Web Design agency, Verz will also help you optimise your landing page experience. Landing page is a major component how Google determines the “quality score” of ads, which affects how prominently (if at all) your ads display on Google’s all-important first page.
We keep a close eye on the number of clicks and amount of traffic directed to your site as a result of your SEM. After consolidating these statistics, we’ll share our analysis report with you and if necessary, we’ll tweak the campaign so as to generate the highest returns possible.