How Annabella Patisserie Achieved +93.72% Organic Traffic Growth

Annabella Patisserie was experiencing limited growth in search rankings despite having an established online presence and active internal marketing efforts. Keyword performance had plateaued, restricting the brand’s ability to consistently attract new users through organic search. This resulted in reduced momentum across key commercial search terms. The stagnation also limited overall traffic potential, as the website was not fully capturing demand from broader, high-intent queries within the patisserie and dessert category.

Key issues included:

• Plateaued keyword rankings despite ongoing efforts
• Limited visibility for high-intent search terms
• Underutilised organic traffic potential in competitive categories

Overall, the brand needed a more structured SEO approach to break out of ranking stagnation and unlock stronger search performance. The lack of keyword expansion and optimisation depth was the primary barrier preventing scalable growth.

Verz Design implemented a structured SEO strategy to move beyond existing business-as-usual keywords. A comprehensive keyword research exercise was conducted to uncover new ranking opportunities and expand the brand’s overall search footprint.

At the same time, key on-page elements were refined to improve content clarity, relevance, and alignment with search intent. Collection page clean-up and structured optimisation work ensured better crawlability and stronger keyword targeting across priority pages.

Key actions included:

• Robust keyword research to identify new growth opportunities
• Expansion beyond existing BAU keyword targeting
• Collection page clean-up for improved structure and relevance
• On-page revamp to enhance search engine understanding and intent alignment

This combined approach strengthened both content and technical relevance, allowing Annabella Patisserie to compete more effectively in broader and higher-value search categories.

The SEO strategy delivered clear improvements across rankings, traffic, and revenue performance within the engagement period.

• 93.72% increase in organic traffic sessions
• 30% of target keywords achieved first page rankings on search engines
• 11.06% increase in total revenue
• Improved overall search visibility across key product categories

These results reflect both improved discoverability in search engines and stronger user engagement from organic traffic.