ActiveCool - 2021/22 Brands for Good Honouree
What sets ActiveCool apart?
At ActiveCool, our small and adaptable team is dedicated to bridging the gap between affordability and innovation. We are always on the lookout for the latest advancements in the textile industry and we are constantly innovating to produce customised designs that match your unique taste and meet the latest market trends. Our flexibility allows us to adapt to changes in the market quickly, while our commitment to innovation ensures that we stay at the forefront of industry developments. We are open to changes and welcome new challenges, making us the perfect partner to help you succeed in the fast- paced world of fashion.
How do you navigate challenges as a business?
At our company, we believe that nurturing our team is essential to our success. We have built a diverse team of skilled professionals who share a hunger for achievement without greed. Our management team provides everyone with opportunities to grow, both professionally and personally. We work closely with each team member to ensure they are working towards their personal goals while achieving the company’s objectives.
Our culture is fast-paced and challenging, and we recognize that mental well-being is critical during these times. Therefore, we prioritize taking certain time offs to ensure that everyone is well-rested and ready to tackle the next challenge.
We value our team’s contributions to our success and show our appreciation through yearly rewards based on the company’s performance. Empowering our staff to contribute their ideas has enabled us to remain nimble and pivot our products quickly when needs and tastes shift unexpectedly. We are committed to continuing to invest in our team, ensuring that they have the tools and support they need to thrive.
What is the ethos behind ActiveCool?
At our company, our ethos is centered around doing good and benefiting society. We believe that doing business is not just about making a profit, but also being a solution to people’s problems. During the COVID-19 pandemic, we recognized the impact it was having on society and wanted to do our part to support those in need.
Using the resources we had on hand, we provided migrant workers with new clothes and reusable masks while they were recovering in isolation. We were able to distribute 3,000 pieces of clothing and 2,500 reusable masks during this time. As the pandemic continued, we expanded our efforts to support other communities such as nurses and hawkers, to thank them for their tireless work during the pandemic.
We believe in giving without expecting anything in return. We take pride in taking care of our staff and the wider community. Our commitment to our ethos has enabled us to make a positive impact on society while continuing to survive the impact of the COVID- 19 pandemic.
How has your journey with Verz been?
At our company, we believe in building strong partnerships with our service providers. Verz has been instrumental in helping us to secure our online storefront and providing guidance on changes to the SEM interface. Their team has also provided valuable guidance on tracking conversions and click-throughs, and helped us access the right data to grow our business. We appreciate their willingness to adapt their charges towards our growth and their flexibility in meeting our changing demands and objectives. It is important for us to understand SEM capabilities and restrictions to ensure that we can work effectively with our service providers.