What is SEO?
- 80% of consumers find your website via Google search engine
- 90% choose a site listed on the first page
- 33% of all search traffic goes to the first listing in search results!
Search Engine Optimization (SEO) is the process of optimizing your website so that it is placed in higher positions on the search engine results page of relevant keywords. This way, everyone searching on the Internet can find you.
Benefits of SEO
SEO is a long-term investment with a high return
Top SEO rankings provide 24/7 promotion
You don’t pay at all when people click on you
SEO targets every stage of your buying funnel
Being seen on search engines builds trust and credibility
SEO improves website usability
What is SEM?
For new websites that need leads fast, there’s no better way to garner immediate traffic than by implementing Search Engine Marketing (SEM).
Search Engine Marketing (SEM) refers to paid ads that bring people directly to your website. You bid on keywords related to your product or service, allowing ads linked to your website surface on the Google results page.
Search Ads are the top and bottom few entries of a Search Engine Results Page (SERP) when a user types their search query into the search engine.
Display ads refer to banner ads you often see across different websites. These ads have high visibility as they appear when people are browsing online, watching YouTube videos, checking their emails, or even while playing mobile games.
Benefits of SEM
It is fast and easy to set up
You get immediate results from SEM
SEM ads are highly target-oriented
SEM is one of the most affordable marketing methods
You can see clear measurable results with SEM
SEM allows you to easily scale up and/or down
No minimum fees required
Should I use SEM or SEO?
Here’s a secret from experienced marketers and digital marketing experts: SEM & SEO work best together.
SEM yields instant results, while SEO is an organic process that takes months to secure a permanent ranking for your website on search engines. The two marketing methods work over different time frames, which is why top marketers will always use SEM and SEO together in order to achieve their short-term and long-term marketing goals.
Why is Verz Design the #1 Choice for SEO & SEM?
Verified Google Partner
- Officially trained in best practices
- Privileges such as a dedicated Google Liaison and credit rebates for clients
Landing Page Optimization
- Deliver the best user experience even before the campaign begins
- Frequent speed checks & bug fixes are done to ensure your websites rank higher and gain more relevant traffic
Tracking Browser History
- Find out which pages visitors are browsing before they submit enquiries
- SEO: 60% of your keywords will be on Google’s 1st page within a year
Can’t wait to build a successful SEO & SEM Plan for your business?
Want to know more about how we can help your digital marketing plan reach its full potential?
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