By: Rafa Ticzon|
29 Nov 2022
There is a lot of planning when it comes to building your own website. Whether you are looking to develop one from scratch or planning on a site revamp, you need to consider a lot of factors. And when it comes to your business, you must always make sure you invest in the key elements that will contribute to a functional and effective website. With that, here is a list of the 12 ways to make your website stand out.
With so many websites out there, it is natural to strive for one that stands out among the rest. However, this cannot be achieved solely by a great design. Investing in useful features that contribute to a great user experience is just as important. There are several ways to make your website stand out depending on how you can differentiate it from others.
In web design, one of the ways to make your website stand out is to first create an effective sitemap. This ensures your visitors can easily navigate your website and improves your user experience. In addition, it contributes to your SEO and SERP ranking.
An efficient tool like a drop-down menu helps organize everything into one convenient place for your visitors. This helps them sort through different tabs faster or go straight to their desired section. In addition, it’s important to keep the tab names short and concise.
Because your homepage is the first thing your visitors see, it is essential to leave a good impression. Making sure your page is easy on the eyes is one of the great ways to make your website stand out. Furthermore, it doesn’t make your site look outdated and will ensure your visitors won’t click away. This is also why it is vital you make sure that all the information they need is readily available. Most websites do this by having banners at the top of the page, which can feature different things. It can be about the company, your products, or events. Along with this, you need to provide a convenient way for your visitors to jump into different sections of your site. This way, they can easily be directed to the exact page they want to go to, without the extra effort.
Having clear and compelling copywriting encourages your viewers to stick around your website and further persuades them to do business with you. It helps prove that your brand is worth the attention and that they should listen to what you have to say. In addition, this helps prove that your business is notable and legit. You can take good copywriting a step further by learning how your target audience talks so that you can better cater to their needs. Lastly, good copywriting helps your business become more engaging, purposeful and worth sharing with others.
A Call-to-Action, also known as CTA, is what helps prompt your visitor onto their next step or how to proceed with the information given. One useful tip for CTA presented in different ways, like including a button they click that leads them to provide information in exchange for a service. It is also essential to use words such as ‘click here’ or ‘sign up now’ to push your viewer to take action.
With everyone always on the move these days, it is important to remember that not all your visitors are on their computers. With that, web design should include optimizing your website for mobile use. Having a mobile responsive layout provides a better user experience for your visitors, leading to a lower bounce rate and higher conversion. This is done through a framework approach that uses multiple grid layouts that respond better on mobile. In addition, mobile optimization influences your SERP ranking and helps prevent plagiarism issues.
No one likes to stay on a website that takes ages to load. In fact, it is said that if a website takes longer than 2-5 seconds to load, a potential customer is likely to click away. Because people are always on the go, they choose not to wait and will opt for other brands instead. Having a website with fast loading times will not only build trust within your market but will entice them to come back. Furthermore, load time also affects how Google may choose to rank your site on search engines. A higher search ranking can, in turn, generate generate more traffic to your site.
When it comes to your business website, it is wise to invest in several ways to improve your SEO. One way to do this is by creating a blog page. It is an effective way to feed your readers related information to understand your business. It also helps direct qualified traffic to your website, and can even serve as a go-to blog for some. This way, you are assured better SEO and provide familiarity with your target audience.
Once a visitor has successfully checked out or finished filling out a form, they should be redirected to a Thank You page. This not only helps leave a good impression on your customers but is one of the great ways to make your website stand out. This emphasizes the importance of a Thank You page because it encourages your customers to engage further with your business. One way to include this in your web design is by displaying discounts, and advertisements, or by redirecting them to other parts of your website. Adding your social media accounts, showing testimonials or asking for feedback are other ways you can do this.
Ensuring your customers feel their opinion matters is crucial to your business’ success. This is because it not only helps them feel heard but also provides you with an insight into their behaviour. Because you possess tangible data, you will be able to formulate a successful marketing strategy to effectively reel them in. However, you must remember to make the procedure as smooth and easy as possible. Encourage them to continuously provide feedback instead of making it seem like a chore. Make sure to only include questions that are vital to your business and don’t require very long answers.
Apart from buttons, including a search bar in your web design improves navigation for your visitors. Because they come to your website with a goal in mind, providing a way to get there faster enhances their user experience. By reducing the amount of time it takes to locate a specific product or page, you are raising the possibility of a sale conversion. Customers who are able to find an answer to their query are likely to return, hence a search bar is important in increasing your customer return rate.
There is no better way to convince potential customers from pushing through with their purchase than those who have already done so in the past. That is why you must include customer reviews and testimonials on your website. These can be displayed by providing a section below the product page or an entire page dedicated to feedback. Sharing these testimonials will provide a genuine and unbiased opinion which stands to be more convincing than something written by the company itself. Furthermore, because you are sure to have a number of competitors, these reviews can even serve as the one factor that sets you apart.
Though it can be a niche feature, having a resource page can also help make your website better than the rest. A resource page usually contains further information that can help your customers directly benefit from your products. For example, you can provide a concrete guide on how to install your software or how to properly use your product. Displaying demos is also one way to do this. Through the help of experienced writers, researchers and media personnel, you can develop quality content to assist your customers. Furthermore, this can also help with email conversions, as it can serve as a promotion to entice people to subscribe for further content.
Whether your business is new or not, it is always a challenge to find ways to make your website stand out. While it can be easy to conceptualize how to achieve this, making sure your website actually rises above the rest is a whole different matter. Luckily, here at Verz Design, a notable web development company in Singapore, we can help do more than just bring your ideas to life. Contact us at 6841 1680 or email us at [email protected] so we can build a website that not only stands out but also maximizes your potential.