People ignore design that ignores people.

Crafting digital experiences that put your users at the centre of your business.

Key benefits of UX Design

Increase customer retention
Increase user engagement
Higher conversion rate

Book a no-obligation consultation with us now and get a free UX Audit for your website!

Through the use of human centered design and empathy for the users, User Experience Design helps you create enjoyable, intuitive and meaningful interactions for your products or services.

Be it a website or mobile application, the interface design have just as much potential to confuse and frustrate, as it does to inform and attract. A user-friendly design is key to keeping your users engaged because ultimately they are the ones interacting with your product.

Verz Design’s 3 key design considerations when designing a good user experience:

Meaningful

Each element of the design must have a purpose. No more, no less.

Intuitive

Intuitive designs are invisible. The users naturally know where to go, what to click.

Enjoyable

Enjoyable interactions create simple joys, and make users feel excited.

What We Do For UX Design

A thorough understanding of your business and its users is the key to every successful product. We adhere to an industry-proven approach and apply our own expertise and methodologies to design the best user experience your customers will love.

01

Discover insights into the problem

02

Define areas to focus on

03

Design potential solutions

04

Deliver solutions that work

Discover

We explore different angles on a multitude of factors influencing the problem, to garner insights for our human-centered approach.

Heuristic Evaluation

Evaluate the existing website / application and identify the problems with the design.

Stakeholder Interviews

Understand the nature and requirements of your business.

Brand/Business Research

Understand the nature and requirements of your business.

User Research & Personas

Conduct interviews, surveys or focus group discussions and develop user personas for greater empathy in design.

Define

Taking the findings from Discover stage, we zero in on the critical areas to tackle, by analysis, prioritisation and problem definition.

Pain Points Study

Identify possible scenarios in which user frustrations surface and prioritise between least to most impactful.

User Flow Mapping

Map out the entire user interaction process and optimise it by reducing friction for the best overall experience.

Information Architecture Planning

Sort and group the core navigation and screens to plan out an optimal path that is intuitive and frictionless.

Design

With a list of defined problems, we ideate multiple possible solutions and create visual prototypes for testing and validation.

Wireframes & Prototypes

Develop lo-fi wireframes and interactive prototype to quickly test and visualise potential solutions.

High Fidelity Designs

Turn boxes and lines into beautiful visual mockups by applying aesthetics and branding into functional wireframes.

Usability Testing

Conduct qualitative user testing from a variety of methods to get feedback and validation from your target users.

Deliver

We pinpoint turnkey solutions and deliver the final validated product.

Front-end Development

HTML Slicing and development of a fully mobile responsive frontend website.

UX Guidelines

Guidelines and development instructions to ensure consistency in all user interactions across the board.