Get Ahead: How to Setup Google Analytics 4 on Shopify

By: Beatrice Raphaella Aranton

User Experience

14 Apr 2023

Google Analytics 4 setup on Shopify by Verz design

It’s time to maximize your Shopify store now that you have everything set up. Integrating Google Analytics 4 into your store is one way to achieve that. You ask, “How do you do that?” Don’t worry, adding GA4 to your Shopify store is a simple and uncomplicated process if you just follow our step-by-step tutorial. You’ll have all the information required to drive up sales and make wise selections.


  1. What Is Google Analytics 4 (GA4)?
  2. Benefits of Using GA4 on Shopify
  3. Setting up GA4 on Shopify
  4. Configuring Goals in the Shopify Dashboard
  5. Maximize Your Shopify Marketing Experience with Google Analytics 4

What Is Google Analytics 4 (GA4)?

Google Analytics 4 (GA4) is the latest version of Google Analytics, which was released in 2020. It’s designed to provide a more comprehensive and user-friendly approach to web analytics by leveraging machine learning and artificial intelligence. GA4 includes several new features, such as cross-device tracking, advanced analysis, and data visualization capabilities. It also allows for tracking of both web and app properties, providing a more holistic view of user behavior. GA4 uses event-based tracking and modeled conversions to help website owners and marketers to better understand user behavior, engagement, and conversion rates. Overall, GA4 provides a more user-centric approach to data analysis, making it easier for website owners and marketers to improve their digital marketing strategies.

Benefits of Using GA4 on Shopify

Below are some benefits of using GA4 on Shopify:

1. Enhanced User-Centric Data

enhance user-centric data on ga4

GA4 tracks the user journey, helping Shopify store owners understand the complete customer lifecycle.

2. More Insights

more insights using ga4

GA4 is designed to provide better tracking of interactions across various devices as customers move through the sales funnel, providing business owners with more insightful data on the entire customer journey.

3. Flexibility

flexibility using ga4

GA4 can be structured to provide insights into a broad range of specific user interactions with your products, from cart abandonment to page views, thereby providing the flexibility to track and analyze different aspects of customer journeys.

4. Real-Time Data

real-time data using ga4

GA4 provides real-time analytic data that Shopify store owners can use to make informed decisions for their businesses.

5. Improved Advertising Efforts

improved advertising efforts using ga4

GA4 delivers a more granular view of advertising data by providing new advertising insights tools, importing cost data from campaigns, and allowing cross-device analysis.

6. E-commerce Integration

ecommerce integration using ga4

GA4 is fully integrated with the Shopify platform, allowing Shopify store owners to access and analyze robust e-commerce data insights.

7. Improved Machine Learning

improved machine learning using ga4

GA4 implements machine learning to provide improved analytics and predictive models that become better, the more data it is fed.

8. Enhanced Privacy

enhanced privacy using ga4

With GA4, customers can opt out of tracking if they desire. This is achieved through data deletion capabilities that allow a customer’s data to be wiped from the system.

Setting up GA4 on Shopify

For setting up GA4 on Shopify, follow these steps:

  1. Sign in to your Google Analytics account and create a new GA4 property.
  2. Copy the GA4 measurement ID provided by Google.
  3. Log in to your Shopify account and go to Settings > Online store > Preferences.
  4. Scroll down to the Google Analytics section and paste the measurement ID you copied earlier.
  5. Save the changes and wait for Shopify to update your store’s settings.
  6. Once updated, go back to your Google Analytics account and navigate to the “Real-time” section to confirm that traffic is being recorded.
  7. Customize your GA4 settings and set up advanced tracking features (such as eCommerce tracking) to gain insights into your store’s performance.

Take note that it may take up to 24 hours for GA4 data to populate your account.

Configuring Goals in the Shopify Dashboard

If you wish to start configuring your goals in the Shopify Dashboard, here are the general steps that might help you with the process.

  1. First, you need to create a Google Analytics 4 property and obtain the Measurement ID.
  2. Once you have the Measurement ID, go to your Shopify admin dashboard and navigate to Settings > Online Store > Preferences.
  3. Scroll down to the Google Analytics section and enter the Measurement ID under the “Google Analytics account” field.
  4. Click on the “Save” button to apply the changes.
  5. Next, you can create goals in your Google Analytics 4 property. Go to your GA4 account and navigate to the “Admin” section.
  6. Under the “Property” column, click on “Goals”.
  7. Click on the “Create” button to add a new goal.
  8. Choose the “Objective” type for your goal. You can select from various objectives such as revenue, acquisition, engagement, etc.
  9. Enter the necessary details for your objective types, such as the target value or destination URL.
  10. Click on the “Save” button to apply your goal.
  11. Once you have created your goals, you can track their performance in your Google Analytics 4 property and monitor your website’s overall performance.

Again, these steps are general and may differ depending on your website and platform. It’s always best to consult the documentation and support articles specific to your platform to ensure you set up everything correctly.

Maximize Your Shopify Marketing Experience with Google Analytics 4

The first half of the battle consists of setting up your site and monitoring the stats. You use the data to complete the rest. You must monitor the effectiveness of your website, optimize it, and make adjustments in response to the data. Your front end should have efficient tools to make your Shopify store more customer-friendly and convert them into customers while the adjustments on the backend enable you to acquire useful data. If you’re not confident about how to integrate GA4 into your Shopify store, Verz Design’s web professionals can help you handle these matters right away. Collaborate with the top SEO company in Singapore right away to grow your customer base and make your company more visible. To schedule a free consultation, call 6841 1680 or email [email protected] right away!

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