SEO Mini Series – 8 Important Things You Need To Know About Article Marketing
Article marketing is a common way for businesses to promote their products and services. In the process, they can provide more information to consumers than they can with traditional ads. However, there are several things that need to be taken into consideration in order to write an effective article for marketing purposes, including:
• Catchy titles
• Using bulleted lists
• Well-written summaries
• Posting links to social networks
• Using search engine optimization (SEO)
• Establishing credibility
• Presenting accurate information
One of the most important parts of any article is the title. Crafting a catchy title will get the reader’s attention and make them more likely to read the article. Appealing, intelligent titles also project a positive image of the business and could cause people to be more interested in making purchases.
Article marketing should also be straightforward. People stay very busy and just do not have the time to read through long articles that take too long to get to the point. Articles that present their main idea early on are much more likely to convince potential customers to buy a product than articles that beat around the bush. Concise articles should also present strong, clear arguments as to why the business or item in question is superior to the competition without being degrading to them. By doing so, they will show potential patrons that they believe in running a clean, honest business.
Using bulleted lists in article marketing will make it more helpful to the reader. These can be used to list various products or services that the business offers or even an overview of the reasons people should purchase particular merchandise or services. Bulleted lists are handy for busy individuals who want quick access to information about what the business offers. Even if they do not have time to read the entire article, the list will stick out in their mind. Information is easier to digest when it is broken into small blocks, and bulleted lists would help achieve this end as well.
In addition, clear and efficient summaries are essential to article marketing. A well-written summary will help readers know if the article contains the information they are looking for. These same readers could be prospective customers, and a good summary of the article could draw them in and make them interested in what the company has to offer, even if it is not the information they originally wanted. Strong article summaries will have a positive reflection on the business as well as the owner, making it possible for everyone involved to benefit from marketing the company with articles instead of regular short ads.
Article marketing can be even more successful with the use of social networks. By posting links to the articles from the business’s profile page or a personal profile, business owners can promote their company in a new and highly effectual way. Posting article links on sites such as Facebook and Twitter can also have a ripple effect. Once the business owner posts the article, their friends are free to copy the link and post it on their own profiles. Within a matter of hours, business owners can potentially reach many more people via social media than they could have by simply uploading their article and waiting for people to find and read it.
Search engine optimization, or SEO, has made it much easier for internet searchers to find what they are looking for. This means that article marketing must use more relevant keywords so the articles can be found by the search engines. Using optimal keywords will guarantee higher placement in search results and direct more people to the article. It is important to avoid throwing in keywords just for the sake of having them in the article, though. This is known as keyword stuffing and it only succeeds in bogging down the reader and making the article harder to read than it needs to be. Be sure to use discretion in how often keywords are used in the article.
Establishing credibility in article marketing is crucial, and using proper spelling, grammar, and punctuation will help any business gain and maintain integrity. Taking the time to make sure everything is spelled correctly, not one period is out of place, and that everything checks out grammatically is the best way to show customers that you care about your business image. Pride in the company will attract customers and keep them coming back for years to come. It also demonstrates that the corporation is run by careful, intelligent individuals who are interested in always doing things right down to the smallest detail.
Last but definitely not least, it is critical to make sure that accurate information is presented in article marketing. Businesses must always strive to give the most precise information possible to their customers. Providing false details and descriptions in articles about products or services is a very poor business practice and is no way to earn clients. False advertising often leads to lawsuits because consumers do not like being lied to. They do appreciate it when they are presented with the truth, though, whether it is about the company or the merchandise they offer. Being honest with the public lets buyers know that the company respects them.