By: Ruviene Domingo|
17 Nov 2020
People can now keep track of their favourite brands and products through their mobile devices. With almost everything being made accessible through these gadgets nowadays, generating URL/QR codes is an effective way to drive traffic and easily connect your target audience to your digital platforms.
We all know by now that websites are heavily dependent on search engines for visibility, and all websites aim to be on the first page of the search results. With URL/QR codes, you can bypass the search engines and leave your competitors behind by directing your customers straight to your website. All they have to do is scan the QR Code for less than a couple of seconds.
To help you make the most out of this powerful tool, we created a helpful marketing collaterals checklist where you can display your URL/QR codes to promote your website.
You can display your URL/QR codes almost anywhere. The continuous evolution of marketing and advertising practices actually leaves you with a lot of options for where to put them. Suggested below are some of the best spots where you can display your QR codes to grab customers’ attention.
Flyers are one of the most common promotional materials for any business. They are easy to make and distribute. They can also reach a big scope of prospective customers with minimal effort. But to further ensure its effectiveness, your URL/QR Code flyer should consist of the following elements:
Business cards are something you carry with you all the time. Adding a URL/QR code on your business card elevates your business strategy; it helps enhance your site’s visibility and allows customers to save your business information on their smartphones instantly. Here are some advantages of putting QR codes on business cards:
Putting your URL/QR code on your product’s packaging can help improve your customer service because it allows you to give them all the information they need in an instant. You can offer your customers a convenient way of viewing your product’s specifications, give delivery or discount coupons, and other relevant deals. This will help boost site visits and increase post-purchase engagement. Here are some points you need to consider to ensure its effectivity:
A poster in public places can be used to attract people walking by. Turn them into prospective customers by using your URL/QR code to advertise your new products and services. Alert consumers about new offers by using your QR code to capture leads. A QR code on a poster can also be useful in helping you retain your loyal customers using the following strategies:
Customers find billboards far more engaging than online ads. Billboards and banners are also far more visible than other promotional materials. Businesses are already using billboards and banners to announce sales and discounts. Adding a QR code is helpful in getting your customers to retain that information. here’s why they’re effective:
Your email address is what will represent you when communicating or reaching out to your existing and prospective clients. Professionalism is key to making a good first impression. That is why it is important that you use a professional email address.
A professional email address is one that is similar to your domain name (i.e., verzdesign.com and [email protected]). This will help prevent your emails from being mistaken as spam resulting in being completely ignored by your current or potential customers. By using matching email and domain addresses, you present yourself as a professional. This also establishes credibility in the consumer and clients’ mind and helps you build your digital identity. Lastly, but most importantly, it helps them find your website directly from your email address.
As an experienced web design agency, Verz offers end-to-end web development and digital marketing solutions. From the design process to the promotion, we got you covered! Allow us to guide you through your journey to web excellence.
Call us at 6841 1680 or email us at [email protected] for a free consultation!