How Sealy's Digital Transformation with Shopify Increased their Total Sales by 19%

Sealy, a leading mattress brand, ventured into the online retail space with its first e-commerce store powered by Shopify. This strategic move led to impressive results, with a 19% increase in total sales over one year and a 33% rise in online sessions since the store’s launch.

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Apps & Integrations, Global Commerce, Growth & Scale

With Shopify Plus, Sealy has seen:
  • 19% growth in total sales
  • 33% increase in web traffics
  • 17% increase in total orders over 12 months

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Challenges and Solutions

Challenge

Sealy faced several significant challenges that necessitated an online transformation. The absence of an online store hindered Sealy’s ability to reach a broader audience and limited their market expansion. Without an online presence, Sealy couldn’t provide a convenient shopping experience for their customers, restricting them from capitalising on the growing digital market. This lack of digital engagement also meant Sealy struggled to cater to the evolving preferences of modern consumers, who increasingly expect seamless and accessible online shopping options.

Solution

Shopify’s reliable infrastructure ensured a seamless and efficient shopping experience, crucial for engaging and retaining customers. The platform’s flexibility allowed Sealy to create a tailored and visually appealing online store, reflecting their brand identity and meeting customer expectations. Additionally, Shopify’s advanced analytics tools equipped Sealy with valuable insights, enabling data-driven decisions to optimise marketing strategies and improve customer engagement.

Implementation

The launch of Sealy’s online store on Shopify was executed smoothly, focusing on creating an intuitive and user-friendly shopping experience. The process involved leveraging Shopify’s advanced features to build a responsive and engaging online presence from the ground up.

  • 19% Increase in Total Sales
  • 33% Increase In Web Traffic
  • 17% More Orders within 12 Months
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