How Cedele Achieved 517% Increase in Sales Within 1 Year with Shopify

Cedele, a renowned artisanal food and beverage chain in Singapore, offers a wide selection of soulful breads, cakes, sandwiches, soups, salads, and more. With bakeries, quick-service cafés, fast-casual dining concepts, and full-service restaurants islandwide, Cedele embarked on a rebranding journey. To align with their refreshed image and optimize their online presence, they turned to Shopify to build a store that reflects their new brand identity and enhances conversion rates.

  • PLATFORM

    Shopify

  • INDUSTRY

    Food and Beverage

  • WEBSITE

    cedele.com

SERVICES

Apps & Integrations, Global Commerce, Growth & Scale, Operational Efficiency, Storefront, UX

With Shopify, Cedele has seen:
  • 14x increase in online traffic
  • 1000x increase in total orders
  • 517% Increase in Total Sales

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Challenges and Solutions

Challenge

Cedele faced significant challenges with their rebranding efforts. The rebrand required a digital storefront that could seamlessly convey the new brand image and ethos. Additionally, their existing online platform needed enhancements to improve user experience and drive higher conversion rates.

Solution

Migrating to Shopify provided Cedele with the tools and flexibility needed to address these challenges. Shopify’s customisable themes and design flexibility allowed Cedele to create an online store that perfectly aligned with their new brand image, showcasing their artisanal products in an appealing and cohesive manner. The platform’s intuitive interface and powerful features ensured a smooth and enjoyable shopping experience for customers, crucial for improving conversion rates. Additionally, Shopify’s robust analytics tools provided valuable insights into customer behavior and sales performance, enabling data-driven decisions to optimize marketing strategies and operational efficiency.

Implementation

The transition to Shopify was executed efficiently, focusing on creating a visually stunning and user-friendly online store that reflected Cedele’s rebranded identity. The implementation involved leveraging Shopify’s advanced features to enhance the overall user experience and drive conversions.

  • 14x Increase in Web Traffic
  • 1000x More Orders
  • Total Sales Increased by 517%
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