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Marketing Collateral

Why is Marketing Collateral Important?

“Sell the sizzle, not the steak.”

Visit any bank, and you are sure to find brochures filled with information on their various services and financial products. If something catches your attention, you are likely to pick the brochure up and refer to it again later.

Not just financial institutions, but any business can benefit from using marketing collateral that includes brochures, fact sheets, folders, and other printed materials. They serve the important role of complimenting your business’s sales and marketing efforts, and often influence the impression that a prospect has of you.

In short, good marketing collateral will help you sell.

By outsourcing your marketing collateral, you engage the services of specialists to help you create the perfect copy, while freeing up time for you to focus on growing your business. You will also receive high quality soft copy files of your materials that meet the requirements of professional printers.

Effective and Engaging Collateral with Verz

Verz Design partners with you to create carefully tailored collateral materials that are consistent with your corporate identity, grab attention, and engage your prospects. Through effective design and great copy, we drive home the most compelling reasons as to why your prospects should consider doing business with you.

Whether you’re in need of a sales presentation that actually sells or a corporate brochure that crisply and attractively explains what your products and services are all about, our copywriters and designers are here to help you promote your business.

“Attract. Engage. Convert.”

View our portfolio here.