By: Rafa Ticzon|
31 Aug 2023
The goal of conversion rate optimisation (CRO) is to get the majority of visitors to click through and make a purchase from your Shopify store. There isn’t a growth hack that ensures your Shopify store conversions will become profitable over night.
However, you may progressively increase your Shopify sales and boost Shopify store conversions by successfully putting numerous techniques into action.
The aim of Conversion Rate Optimization (CRO) is to enhance the percentage of website visitors who take action. Specifically, making free trials, purchases, and signups appealing to your users. To entice individuals to perform a desired activity, it employs persuasive psychology in design. Split, or A/B, testing and multivariate testing are frequently used in CRO.
You need to continually test every part of your website personalisation if you want to enhance conversions on an online store. You can read several CRO case studies to see how even small changes can make a big difference in your optimization efforts.
Calculating conversion rate helps you see if your site is good at getting people to buy things or do other important stuff. It’s like a score that shows how well your website is doing.
Here’s what a common conversion rate formula looks like:
Imagine that last month, your store saw 1,000 visitors and 50 sales. 50 divided by 1,000 (or.05) multiplied by 100 equals 5% as your conversion rate.
With that said, what, then, is a good conversion rate for your store? According to the most recent benchmark, e-commerce websites have an average conversion rate of 3.65%.
A good conversion target for a new store owner is somewhere between 2% and 3%. Your conversion rate will gradually increase as a result of the following CRO techniques.
How do customers normally find your Shopify store? It’s simple to look into using Google Analytics if you’re unsure. However, not every traffic source is profitable. For example, visitors who find you through a popular TikTok, are probably more inclined to scroll than to make purchases. Here are a few ideas on how to draw visitors who are looking to become customers to your Shopify store.
In every stage of your customers’ shopping journey, you can find ways to make things easier and more enjoyable for them. Here are 10 ways to elevate your Shopify store’s performance and achieve better results:
SEO is the technique of making sure that when someone searches for a related term, your website appears on Google’s (and other search engines’) results page.
In order to optimise your product pages and drive relevant traffic to your Shopify store, you must put yourself in the shoes of your consumers. Make yourself aware of the search terms your consumers use to find products similar to yours. By successfully including this in your content, you ensure your products will be the ones your customers will click on from the SERP.
Although ecommerce SEO is a vast field, employing fundamental best practices, such as creating keyword-rich meta descriptions for each page and utilising short, descriptive URLs, will help you draw in customers who are actively searching for what you’re providing.
Your homepage’s main job is to show customers where to find a product. For a homepage that gets results, focus on a strong “call to action” button that stands out. Other stuff, even if it’s important, should be there to support it.
In your homepage, it is important to highlight your call to action button because this is what entices your consumers to proceed with their purchase. However, it will be quite difficult to drive this point without other important website elements to supplement your CTA. Be sure to include a hero image of your best-selling or newly launched product, a catchy headline, and a navigation bar.
Load speed has a huge impact on whether users stay on your website long enough to convert. Google says that if your site takes more than 3 seconds to load on mobile, 53% of visitors might leave.
Many Shopify apps can help boost your sales, but some might slow down your store. Therefore, it’s advisable to remove unused plugins and optimize all images.
Ensure your Shopify Store is mobile-responsive by simply entering your URL into Google’s mobile-friendly test tool.
This is how Shopify store conversion funnel looks:
Use funnels to see where and why people leave your Shopify store. When you find pages that could help conversions, make changes to keep people from leaving too quickly.
Understanding the path your visitors take from browsing to making a purchase can help you optimize each step to improve their experience. Analyzing your conversion paths enables you to strategically alter your conversion paths to increase conversion rates, whether it be by speeding the checkout process, enhancing product navigation, or increasing your call-to-action buttons.
To maintain a smooth and enjoyable purchasing experience for your clients, continually evaluate and improve these pathways to stay ahead of the competition.
Several useful Shopify apps promote cross- or up-selling. These apps show related products when customers are on a specific product page, often labeled as ‘Customers also bought‘ or ‘Similar items.’
Cross-selling widgets can turn a bounce into a sale, if the first choice isn’t perfect. These apps also help you make more money from each order. Common cross-sell widget tagline is ‘customers who viewed this also viewed’.
A successful Shopify store must have clear product images. They give an accurate and comprehensive overview of your items, building trust and confidence in their purchasing choices. Product characteristics, textures, and colours are highlighted in high-quality photographs, giving customers a real feeling of what they are purchasing.
Shopify experts suggest using a picture carousel to show products from different angles. Start with a clear product image, avoid clutter. Models or fancy pictures can come later. Also, add a zoom feature, so customers can inspect your product close up. Shopify, 3D images can increase conversions by up to 250%.
Social proof is important, so don’t neglect it. Any declarations in your description that are supported by testimonials from actual consumers instantly increase the trustworthiness of your product.
Shopify offers its own free app for adding testimonials, and you can also gather customer quotes from review sites such as G2 and Trustpilot.
Additional details will be needed to assure clients of the value of your product. Write clearly within your brand’s tone while offering comprehensive information about the product.
If you’re selling clothing, it’s important to include a sizing chart on your product pages to help customers feel confident about the fit. Additionally, consider sharing information about product availability and potential delivery fees to prevent any unexpected surprises during the checkout process.
Online buyers are more likely to purchase from you if they are aware that they can return an item. Before making a purchase, more than 67% of consumers look at a website’s returns policy.
You can check out Shopify’s guide on how to write an effective return policy, and their own free refund policy generator. For maximum trustworthiness points, consider adding your policy to your footer, FAQ section, and product pages.
Customers can pay using any method you enable in the ‘Payment’ providers area of your Shopify admin settings. These options are then made visible when customers proceed to checkout. It’s a good idea to give different choices because about 9% of customers might leave if they can’t use their favorite payment method.
In a recent study by Raynor de Best, it was discovered that mobile wallets like PayPal, Apple Pay, and Google Pay made up nearly 45% of worldwide e-commerce transactions in 2020. This proportion is projected to rise to more than 54% by 2026.
Conversion rate optimization is all about making your Shopify store easy to use and trustworthy, with quick loading and mobile-friendly design. While the tips mentioned can help improve online shopping, there’s no universal solution for every product.
To boost your Shopify store conversions’ conversion rate, keep an eye on how customers behave. Understanding where they have trouble or spend time can help you guide them towards making a purchase.