05 Nov 2015
WHAT EXACTLY IS A “THANK YOU PAGE”?
A Thank You Page is the landing page where customers are taken after filling up an enquiry form, making a purchase, or even downloading a brochure. While some companies simply acknowledge a conversion with an extra line notifying you that submission of the form is successful and end the conversation right there, that practice is not always enough. A separate Thank You Page serves as an often overlooked and underestimated courtesy that will leave your business in the minds of costumers even as they browse competitor sites for further options.
What others fail to notice is that a Thank You Page has huge potential that could lead your customers to a more fruitful relationship with your brand. This is an opportunity to get further engagement with your qualified lead. Don’t go for the usual cliché of overusing “Your submission is successful!” but instead, get a leg up on the competition by customizing your content. Since this is the parting image your visitor has of your website, you have to give them a lasting impression that will keep your business in their minds by tweaking and tailoring the Thank You Page with memorable branding elements targeted at your audience base.
Nurture the existing relationship you already have with them, even if it just started out with them sending you an enquiry form. It is important to make sure that they feel engaged and satisfied with you. You never know if they soon might become a regular or a full-fledged customer of your brand. The key to that is to always improve your reputation and to build trust among your existing and potential customers.
Thank You pages have a massive influence on the decision-making of your customers if utilized correctly. They can do more than become a display of gratitude; if managed correctly, they can translate into a higher chances for conversion and a head start when your business follows up on leads.
Here are 7 ways on how you can make use of them.
1. USE TO TRACK CONVERSIONS
One of the many benefits of having a Thank You Page is because it allows you to track conversions that have been made. The secret to that is to send your customers to a specific page for each conversion that you want to track. The new URL of the Thank You Page wherein customers are redirected, can only be accessed if they have completed an action, such as sending an enquiry. This makes it easier to track not only the traffic flow in the website, but the bounce rate as well. The data from the analytics report will show who among your visitors have made a conversion, and who among them have left without completing any action.
These visitors coming to you are hot prospects so it’s the perfect opportunity to inform them about your special offers and latest advertisements! Consider giving them a coupon or a gift with a limited time offer to show your appreciation, and to make them want to buy from you again in the future. By giving them a time-bound offer, they will be tempted to make use of this opportunity to purchase another product as soon as possible. Undeniably, this will increase your conversions!
While you’re at it, cross-promote by adding links or snippets from some of your best content to encourage the people to make another purchase, without being too obvious. This fortifies your customers’ impression that you are highly knowledgeable in your area of expertise. In fact, linking your best content can even increase the odds for them to be more viral in the search engines and social media websites!
Adding social media buttons in your sidebar is never enough because too often, they tend to get ignored. An excellent strategy to maintain connection with these customers and to further develop your ongoing relationship with them is to encourage them to follow you on social media by also including buttons on your Thank You Page.
Almost everyone is already on Facebook, Twitter and other social media platforms, so this actually gives them the advantage and utmost convenience to get updated if you have a new blog post, brand new products to sell, or an ongoing promotion. It’s a win-win situation for everyone!
Statistics show that e-commerce sites who require potential customers to create an account before buying from them, causes these customers to completely abandon their shopping cart. Instead of doing this prior, give them the option to do so after so that it doesn’t come off like a requirement or a condition before they can even purchase something from you. You can even use incentives to entice them to create an account such as promo codes or a free shipping advantage once they’ve become a member. Ensure them that the benefits and privileges of creating an account are worth it.
Your Thank You Page is the right place to ask your visitors to subscribe to your newsletter. Convince them that it’s the perfect tool to learn more from you and to keep themselves updated with your exclusive deals and promotions. They’ll never forget you because this goes directly to their inbox! Just make sure that you don’t bombard them with too much emails or that might cause them to steer away from you.
Reassure your customer that your brand can be trusted by showing them what your other customers have to say about their experience with you. Nothing but praises, of course! Always grab the opportunity to build up your reputation with your potential customers.
This is an important companion to trigger along with your Thank You Page. The content is similar but it can be structured to deliver additional information, share new images and add different call-to-actions. It is a different take on keeping your business front-of-mind on your customers because they go straight to their inbox, once they submit their enquiry form.
At Verz Design, we believe in the quality of service. We voluntarily offer this business-tailored service to our customers, with no additional costs. Interested to know more about how this works?