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Mitsubishi Caterpillar Forklift Asia


Product Listing Case Study

Client Overview

Mitsubishi Caterpillar Forklift Asia, or Nichiyu Electric Forklift, is an online Product Listing of forklifts and parts with distributors across Southeast Asia, South Asia and Oceania. It features the latest and best forklift trucks for industrial use.

“Expert logistics technologies for a better world”

Project Vision

The client wanted a non-cluttered website layout that would be easy to navigate regardless of visitor IT expertise. Despite the heavy machinery they carried, the client did not want the site to seem too technical or intimidating.

The client also had some custom functionality in mind for the site. These included an advance search function where visitors could search by keywords and filter products along 3 categories: name, type and capacity. Client also envisioned being able to easily export customer enquiry details to an excel file.

The Verz Process: From Vision to Reality



Here’s our designer’s approach in delivering the desired style to Mitsubishi Caterpillar Forklift Asia’s website.

Homepage Design

Our designer executed the clean and simple look of the client’s vision. The colour green was employed to meet the brief of keeping the site fresh and unexpected, away from connotations of “heavy machinery”. The motif of the colour red was also chosen for the homepage to complement the client’s red logo.

  • Mitsubishi Caterpillar Homepage #1

    Approved Homepage Mock Up

  • Mitsubishi Caterpillar Homepage #2

    Proposed Homepage Mock Up

  • Mitsubishi Caterpillar Mobile View

    Responsive Homepage Mock Up

Inner Pages Design

The colour scheme of red with accents of green was kept consistent for the inner pages featuring the client’s products. The neat and clean layout was designed with easy-navigation in mind; also allowing the vehicles to be viewed and compared clearly.

  • Services & Support

    Approved Inner Pages

  • Product Listing

    Approved Inner Pages

Custom Web Development

To meet client’s vision of bulk exporting customer enquiries, Verz developed an enquiry cart function where customers could enquire about multiple products, along the specifications they are interested in. These enquiry details could be easily exportable, in bulk, to csv format.

For maximum user-convenience, each product was also given an individual details page which included a description, key features as well as a HQ zoom function of the product image. Additionally, products could also be sorted along nine categories, each able to feature further subcategories.

  • Product Detail

    Approved Inner Pages

  • Enquiry Cart Page

    Approved Inner Pages

Bringing it all togetherBringing it all together

The client was extremely satisfied with Verz’s creative approach in meeting the custom brief. Design and functionality complemented each other to deliver a website that was well in line with client’s vision.

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