A CTA is a one-liner text that persuades potential customers and clients to buy a product or service. Writing a CTA is easier said than done; it requires an ample understanding of what you’re trying to sell for it to be effective. In this article, we give you fool-proof tips that would surely entice your prospects to click!
- Secrets to Creating Effective Website Taglines
Crafting an effective website tagline isn’t just about letting it communicate, define, and differentiate your brand. In this article, we discuss how such taglines are capable of helping you secure a conversion.
- Everything You Need To Know About Google’s Expanded Text Ad Format
Advertisements can now occupy more space above Google’s organic listings. The new format allows up to 3 headlines at 30 characters each, and 2 description lines at 90 characters each. This provides more opportunity by allowing room to explain your products, services and value proposition, leading to an increase in traffic and click-through rates (CTR) through paid ads. Check out our 5 tips for writing high-performing text ads!
- How to Prepare for a Zombie Apocalypse: Outbreak Origins @ Zero Latency
It has finally come to this. Our bi-annual team cohesion – fending off hordes and legions of sinister undead. If you have ever played Left 4 Dead (L4D), or House of the Dead, you’ll find yourself in familiar territory. Only much more fully immersed in this Virtual Reality game.
- Shopify vs Magento: Choosing the Right eCommerce Platform for Your Small Business
Shopify and Magento are two of the most popular eCommerce platforms today. In choosing the right one for your business, you need to consider important factors for your website to thrive. Learn more about them in this article.
- A Discussion on the Importance of the Good Contact Form User Experience on Your Website
Whether you’re running a corporate website or an eCommerce platform, a good contact form will allow your business to generate more leads. And in order to achieve that, you need to have an understanding of good positioning and user experience design to provide your potential customers an intuitive, meaningful and enjoyable experience. In this article, we dive deeper into the importance of a good contact form, and 9 proven practices that will help you improve click-through rates for your website.
- The Ultimate Guide to Digital Marketing for Businesses
Digital marketing is the marketing efforts and digital strategies implemented to promote or sell products to an audience via digital channels and platforms. This means real-time scenarios, custom targeting of audience and measurable results. Efficient and cost-effective, digital marketing has been adopted by more and more businesses to grow online and reach their customers and prospects. This article provides a comprehensive overview of the underlying benefits, branches and strategies of digital marketing.
- How Does Web Hosting Affect Your Website’s SEO Ranking?
Many believe that updating your content regularly with industry-related keywords could easily land you a favourable spot on the Search Engine Results Pages (SERPs). Little do they know, staying on top of the SERPs requires another thought-out component: web hosting. You might not be able to improve your SEO if having a professional web hosting service for your website wasn’t considered in the first place. Here’s why.
- 10 Common On-Site SEO Issues and How to Resolve Them to Improve Your Website Ranking
In ensuring that your web pages are ranking well on search engine results, there are several technical SEO issues that need to be addressed. These issues will not only affect your website ranking, but it can also lead to the loss of customers and inability to sustain business growth. To prevent this from happening, business owners must have basic knowledge on SEO and know how to detect common SEO errors that can be found on-site. We address on-site technical SEO issues in websites that you need to be concerned about.
- How Verz Works: The Distinction between Copywriting and Copyediting
Writing is both a form of art and science. It involves creativity, strategy, depth and precision. Between Copywriting and Copyediting, there are certain differences when it comes to the functions and responsibilities. Copywriting is creating content meant to sell or persuade its audience. Copyediting is reviewing and refining the provided content. We discuss further the differences between the two and explain how Verz uses these differences to provide a wide range of content solutions for our clients.
- The Best Practices in Ensuring Your Website’s Photos are Legal
Whether it’s for a website or other digital marketing agenda, some users tend to overlook the responsibility of acquiring photos online. While it is easy to find high-quality mages, ensuring its proper use is always imperative. Even more so if you’re able to benefit or generate money from these photos. Here are three best practices in making sure you’re using photos legally online, specifically when it comes to web design.